Lincoln & Mazda of Olympia is new and used car dealership serving the greater Olympia and Tacoma area. Conveniently located in the Olympia Auto Mall, this dealership has trusted their SEO and Paid Advertising campaigns to WSI since August of 2014.
For 2 years following their initial engagement, the website continued to improve in search ranking and the PPC campaigns evolved with the website content improvements to offer a maximum conversion rate at a significantly reduced cost per click over previous campaign years.
Due to some unexpected changes with their platform and hosting provider, Lincoln & Mazda of Olympia were required to move their extensive new and used car website and inventory to a new platform in July of 2016. The move was extremely disruptive to their online presence. They dropped significantly in ranking and their paid advertising campaigns suffered as a result.
WSI came to the rescue with a plan to correct the technical issues surrounding the move. Proper redirects were implemented, broken links corrected, and most of the blog articles were restored including the links to their offsite properties (Facebook, Twitter, Google+, WordPress, Blogger, and Tumblr).
In addition to adjusting the optimization on their prime website pages for the best keyword phrases:
AS Dog Sports is known for being the premier indoor dog sports and dog training facility in the Scottsdale/ Phoenix area. They are an APDT affiliated facility which is staffed by certified dog trainers who are master in the philosophy of positive training methods. With over 65 dog training classes per week being offered, as well as services such as Dog Board & Train, Dog Walking services, in home Pet sitting and a Dog Training Academy to train people who are interested in learning how to be a dog trainer, AZ Dog Sports has just about everything for the dog lover!
AZ Dog Sports is not only competing with dog industry websites and big chains for many of their services, but also they compete with individual providers working out of their homes, as well as online training academies. This makes the local digital presence essential for their success! They came to eSpark Marketing with two specific goals for their online presence-
Higher visibility in SERP for their variety of services both held at their Phoenix gym and at owners’ homes.
Upon examination of their website and their current SERP positions, we constructed an SEO strategy to focus on each service area individually, starting with their most coveted buyer persona; the person interested in learning how to become a dog trainer or improve their dog training skills for an occupation or hobby within the dog industry.
Afterwards, we remapped the website, rewrote content, conducted on page optimization and off page optimization in order to achieve more traffic and increase conversions. Besides search engine optimization, our plan also included pieces of social media ad campaigns, social meeting training and improved analytics reporting.
That new innovative marketing took off! In the first year of business for the AZ Dog Smart Academy (newly expanded name), the marketing brought in dozens of new students and introduced a whole new generation of certified dog professionals to the valley of the sun! If you’d like more information about AZ Dog Sports or AZ Dog Smart Academy, please follow our blogs on Blogger, Tumblr,WordPress or Weebly. This blog originally appeared on http://www.esparkmarketing.com/esparkmarketing-has-gone-to-the-dogs/
Robert Adelson, Esq., a well-known Boston business and contracts law attorney has engaged with WSI for SEO services for his executive employment law practice. For over 20 years, Attorney Adelson has provided his clients with outstanding legal representation in areas of employment agreement, executive compensation, equity and separation matters. A frequent speaker and author, Rob has written numerous articles in the areas of employment agreements, non-competes and restrictive covenants, compensation, stock, stock options and executive equity terms. His articles have been published in The Culpepper Letter,Family Business, Boston Business Journal, Genetic Engineering News andMass High Tech: The Journal of New England Technology. In addition, Rob’s work as an executive employment attorney in Boston has been recognized in the Boston Globe,the Boston Herald and other publications.
The goal of the WSI engagement is lead generation. WSI conducted a careful analysis of the web presence and digital marketing activities performed by his previous marketing providers. The results showed that he has a 12-page responsive website, a 70-page older non-mobile-friendly website, a free WordPress blog with hundreds of pages, a Findlaw profile and four highlights, and a monthly e-newsletter campaign that drives traffic to the WordPress blog. There was much duplicate content in these web properties and a strategy for content marketing, link building and driving website traffic was lacking.
WSI’s digital marketing solution involves first rebuilding the 70-page website into a responsive website that complies with Google’s mobile friendly standards. Responsive websites enjoy improved Google search results rankings. The pages on the 12 page website were then redirected to the new website, preserving the links. Duplicate content was cleaned up.
Next, we performed comprehensive keyword research on the subject of executive employment and selected specific keywords that were then mapped to the relevant pages of the website. The keywords focus on what Attorney Adelson does, as well as what he is, i.e., executive employment lawyer. Then, employing advanced on-page optimization techniques, the pages were optimized for the selected keywords and their stems. Here are several examples of keywords that have been optimized on the executiveemploymentattorney.com site: Executive Compensation Lawyer Non-Compete Agreement Attorney Severance Agreement Lawyer Lawyer for Wrongful Termination
With the on-page optimization complete, the SEO will now focus on improving the popularity of the new SEO pages through a comprehensive content marketing and local SEO program. This program will include registering the website in local business directories, posting on its Google+ page, writing new articles, posting Rob’s speaker slides on Slideshare, and increasing his positive customer reviews. In addition, monthly blog posts will be written and syndicated to blogs established on the popular blogging platforms Tumblr, WordPress, Blogger, and Weebly. Monthly newsletters will include landing pages on the website to drive traffic to the website.
Each month of the SEO implementation will be monitored and carefully tracked. Key metrics that will be measured each month include links, rankings, organic visits and leads from organic visitors. We expect to achieve significantly increased lead generation rates from these SEO efforts.
This blog post is originally published on http://www.thewsitouch.com/executive-employment-lawyer-engages-wsi-web-development-seo/
The law office, located in Woodstock, Illinois, has 30 years of proven experience in Family Law, Divorce, Custody, Bankruptcy, Misdemeanors, Traffic Violations, and Estate Planning.
WSI, a global leader in digital marketing services, was engaged to assist Carroll & Carroll Attorneys at Law to improve online visibility to better serve local communities in and around their Woodstock, Illinois location. WSI uses advanced digital marketing strategies to assist clients to achieve their organizational goals online. As a global company assisting companies engaged in different industries, WSI brings experience and a knowledge base to more effectively serve clients in local markets.
Carroll & Carroll Attorneys at Law will start with a new website which will be optimized for their market with the WSI’s on-page optimization process which included copy writing, SEO page level strategy and implementation, as well as new page and content creation. The on-page efforts alone should generate more organic searches to the site than ever before.
Some of the specific pages that were optimized were: Bankruptcy Attorney in Woodstock, Illinois Custody Attorney in Woodstock, Illinois Divorce Attorney in Woodstock, Illinois Estate Planning Attorney in Woodstock, Illinois Family Law Attorney in Woodstock, Illinois
The next step in the local search optimization will be the off-page optimization. In addition to citation building, WSI will be expanding Parks’ online presence online through an ongoing blogging effort. These high quality blog posts will be syndicated to Google+, Tumblr, WordPress, Weebly, ISSUU, and Blogger and together these efforts are expected to drive them up in the local search rankings.
This post originally appeared here: http://www.onlinewsimarketing.com/carroll-carroll-attorneys-law-selects-wsi-expand-local-online-presence/
Kerlin Walsh Law is a legal firm entirely devoted to family estate planning. The firm offers quality legal services in the areas of Estate Planning, including Living Trusts, Last Wills & Testament, Powers of Attorney for Property, Powers of Attorney for Healthcare and Living Wills. Eileen Kerlin Walsh has practiced as an estate planning attorney for nearly 20 years in Chicago and the southwest suburbs of Chicago, providing family estate planning services with warmth and competence.
Kerlin Walsh Law has selected WSI to provide digital marketing services. WSI was engaged to redesign the firm’s website and to provide SEO services. About WSI
WSI is the global leader in digital marketing with 1600 marketing consultants and production centers in 90 countries. WSI consultants are able to bring the wide knowledge base and experience of WSI to clients in local markets, provide web visibility which leads to increased web traffic and revenues. About Kerlin Walsh Law Services Kerlin Walsh Law knows the importance of estate planning for families. Preparing an Estate Plan in place is truly one of the meaningful acts of love and respect you can undertake for yourself and your family.
Eileen Kerlin Walsh is passionate about helping families with estate planning. She provides education with her television show “Wills, Trust, and More” and a regular schedule of estate planning seminars which are free to attend.
Eileen understands that discussing family estate planning can
This blog links to a blog posted at: https://kerlinwalshlawblog.wordpress.com/ http://kerlinwalshlaw.blogspot.com/