Interra International, a global leader in trade and distribution of food products, has engaged WSI to implement an SEO program to promote their food products and trade solutions. The goal of the engagement is to improve their online presence through optimized content, thus improving search ranking and lead generation.
WSI has begun the process by optimizing the top 4 wholesale food pages that are the mainstay for Interra International:
The optimization considered search behavior of global businesses in the food industry and the wholesale, distribution, and supply chain services provided by Interra International.
In addition to onsite page optimizations, WSI is also providing monthly content marketing to support Interra’s News Blog and Social sites.
The content centers around food industry topics and events.
Tracking has begun and the website is performing nicely. Visits and Conversions have increased over 15% and traffic to the optimized pages is up almost 40%. Nine keywords are beginning to rank and 2 of those have already hit page 1 of search.