Heat-Timer® Corporation Awards WSI Digital Marketing and Website Re-engineering Contract

WSI Digital Marketing

WSI has announced that it has recently partnered with the Heat-Timer corporation of Fairfield, New Jersey to redesign their website, increase their search visibility and implement a digital brand marketing program. The new website can be viewed at:   https://www.heat-timer.com/ .

Heat-Timer® is the premier maker of advanced heating and domestic hot water controls in the USA. Their product line includes wireless, internet-based control systems and sensors, as well as sophisticated motorized valves. Heat-Timer controls are unique in the industry for their ability to learn the heating characteristics of a building and optimize boiler control for maximum energy savings.

“We chose WSI because they were the only agency really able to speak intelligently to the digital marketing of our products in the channel,” notes Vinny Clerico vice president of sales. “They bring a lot of resources and expertise to bear on problems of marketing and technology and we felt we had good roadmap for future initiatives.”

WSI Marketing Program For Heat-Timer®.

WSI was engaged to do the web design and implementation, as well as provide all the copywriting and SEO operations for the new business initiative. WSI reviewed and did extensive background research on the competitive environment for commercial heating controls and designed a custom solution that leveraged our technical copywriting, graphic design, and our ability to translate complex product offerings into simple, compelling concepts that can be used for broad marketing and brand development.

As a result of detailed competitive analysis, WSI created unique, SEO optimized page content catering to the unique and diverse product offering of the company. These custom pages and graphics developed by WSI include content for:

The marketing program that WSI has implemented for Heat-Timer® includes organic Search Engine Optimization, content marketing and social media advertising. WSI’s SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including WordPress, Weebly and Blogspot in addition to several other WSI proprietary content distribution platforms.

Call WSI for a Digital Branding Overview

For those looking to see what a truly intelligent and comprehensive marketing solution looks like, please give WSI a call today.

This blog originally published at https://wsinetmarketing.com/wsi-heat-timer-partnership

WSI Provides Digital Stewardship For Group 1 Mitsubishi

Group 1 Mitsubishi, WSI Marketing

The Digital Makeover Of Group 1 Mitsubishi

It was an honour to welcome Group 1 Mitsubishi to the fold in 2018, and the WSI Marketing team is excited to share some insider info into how we went about bolstering their digital reach with the help of best-practice SEO principles and a nimble approach to content marketing.

Meet The Client: Group 1 Mitsubishi

Our working relationship with Group 1 was established in 2008, and it has been a wonderful journey of discovery and skill acquisition as we immersed ourselves in the intricacies of the South African auto trade in order to provide this valued client with insight-based solutions to their digital needs.

The Group 1 Mitsubishi dealership in Kuils River, Western Cape was acquired during the third quarter of 2018. The dealership is situated on the same premises as its sister dealership Group 1 Nissan, Group 1 Datsun and Group 1 Mahindra, and it only stood to reason that they should also benefit from a similar increase in digital real estate as the rest of the brands under this respected umbrella. That’s where WSI Marketing came in.

The Big WSI Digital Rollout For Group 1 Mitsubishi

As always, our aim was for Group 1 Mitsubishi to start ranking for some of the juiciest search terms pertaining to their brand as soon as possible. As such, our first course of action was to build an SEO-optimised website that placed the Mitsubishi brand name front and centre, along with phrases and search terms that relate to the sought-after Mitsubishi ASX, Mitsubishi Eclipse, Mitsubishi Outlander, Mitsubishi Pajero Sport, Mitsubishi Pajero SWB, and Mitsubishi Triton in particular.

A preowned subsite was integrated at the same time as the new site was launched and moving forward WSI will be building SEO pages optimising for pre-owned Mitsubishi models and related phrases as well. To keep things ticking over and drive even more link juice to the site, we provide Group 1 Mitsubishi with monthly content marketing services, on-site and off-site SEO, as well as Google Ads and remarketing (including dynamic inventory ads on Google Ads). This includes the utilisation of directory listings, social sharing, content syndication and blogging platforms such as WordPress, Blogspot, Tumblr, Weebly and Postach.io.

The Amazing Results Enjoyed So Far

SEO takes time, and we are happy to say that our focused approach has yielded some exceptional results. Organic traffic to the site has increased immensely, which has allowed Group 1 Mitsubishi to use their site as a cost-effective marketing tool rather than a static catalogue of their vehicles. In the competitive auto market, this is an achievement in which our team takes great pride.

The Way Ahead for WSI & Group 1 Mitsubishi

The WSI Marketing team believes there is still plenty more we can do to boost the Group 1 Mitsubishi rankings. As the digital marketing playing field evolves, we upskill accordingly, keeping up with the requirements for online excellence to ensure that our client stays at the forefront of search-related innovation. As the Group 1 Mitsubishi offering expands, we will continue to work in the wings to expand their online presence and channel their marketing message to a cherry-picked demographic.

This blog post first appeared on: https://blog.wsiwebmarketing.co.za/the-digital-makeover-of-group-1-mitsubishi/