eTopUpOnline.com offers an online platform for prepaid mobile users to recharge their mobile minutes quickly and conveniently. The company offers mobile recharge in over 120 countries around the world and has partnerships with over 220 mobile network providers globally. Prepaid phones are a convenient option for people who are living away from their native countries and need an inexpensive way to communicate with family back home, or who need to provide financial support to their families back home. eTopUpOnline.com makes it even more affordable by offering loyalty programs and reward points that can later be redeemed by their customers for more minutes.
Not Their First SEO Experience
The company has worked with various marketing agencies in the past but had not been happy with the results. Only approx. 25% of their website traffic was coming from organic search, while the majority of the traffic was coming through paid advertising, direct and referrals. They were looking for better organic positioning, attention to details and strategic thinking. That’s when they hired WSI in early 2019 to help them reach their goals.
The WSI Approach
We decided to implement the project with a phased approach of promoting one international corridor at a time for eTopUpOnline.com. This would give us an opportunity to understand the company, its customers, the market and their challenges. We can take the lessons learnt from the first phase and implement it to the other corridors later. So at this early stage in the project, our focus is to promote the company’s sales in Haiti, for the two major telecom providers – Natcom Haiti and Digicel.
We started with adding fresh, meaning full content on the SEO landing pages, optimizing the landing pages with the target keywords, and making other changes on the website aimed at improving conversion.
The target landing pages for the phase one are –
One the on-page work was complete, we moved to off-page activities, as part of which we are syndicating freshly written content to blogging platforms like Tumblr, Weebly, Medium, Blogspot, Issuu, and WordPress
The early results of the campaign are very encouraging. Within first two months of starting off-page activities, we improved organic traffic by 72% over the previous Year and traffic from Haiti increased by 148%. This is just the beginning, we continue to improve upon and optimize our campaign, and are committed to bring even better results in the following months. We plan to launch the second phase of the SEO campaign soon, with efforts to improve traffic and revenue from other countries.
This post was originally published at https://wsipromarketers.com/blog/wsi-helps-prepaid-mobile-recharge-platform-reach-customers-overseas/
ACT Teletherapy – A start-up with roots in S. California
It all began with ACT Family Counselling, a private practice working with individuals, couples, and families of all ages, serving the Inland Empire and surrounding communities since 1990. In late 2019, the company embarked on a whole new business to complement the 6 offices established in southern California – ACT Teletherapy.
ACT Teletherapy – Online therapy via Voice, Video, and Text
ACT Teletherapy is designed to help individuals, couples, and families with emotional and behavioural problems, conveniently and privately through a secure online portal. ACT Teletherapy provides qualified and experienced therapists to assist with a wide range of issues, from depression and stress to relationship issues, eating disorders, and much more.
ACT Teletherapy – Digital Marketing Strategy
As a new business, ACT Teletherapy had many challenges. The new service needed an online presence including website and social. Those are now live with a secure portal for all client scheduling, billing, and communications. Now the challenge is to drive traffic to the new website. The site was built with responsive architecture and content optimized for search. With the launch complete, offsite SEO, link building, and blogging are underway. In addition, a press release, social campaign, paid advertising campaign, and email marketing are all in the works to promote the new business and drive traffic to the site.
A Great Start – Much Work Ahead
We all understand that SEO takes time, more depending upon the how competitive client’s industry. We are excited to see the initial results with the foundation pages created so far. These include:
We are very excited about our progress so far and look forward to the added presence that our PPC campaign, Press Release, Content Marketing and Email Newsletter will bring to our Search Engine Optimization program.
Office of Perna and Aracht
Perna & Abracht , LLC is a full-service law firm in Kennett Square, PA. The firm’s partners represent their clients in cases ranging from Divorce and Family Law, Business and Corporate Law, Employment Law, Estate Planning, Personal Injury, Medica Malpractice and so on.
The firm is well known in the local area but before engaging WSI, their internet presence needed some work. The website was old and outdated and did not represent the firm well. They did not show up in search results for any terms related to their areas of practice, and they had engaged different lead generation services in the past but had not been happy with the results.
Perna & Abracht engaged WSI to tackle these challenges and handle their Digital Marketing. The foundation of a strong Digital Marketing Strategy is a good website, so we addressed that issue first and foremost. The firm’s website underwent a complete makeover resulting in a modern, responsive website with intuitive navigation. The website makeover was followed by the implementation of an SEO campaign.
As part of the SEO strategy, we have optimized the website for the following key search terms –
Personal Injury Lawyer
Estate Planning Attorney
Medical Malpractice Lawyers
Child Custody Lawyers
We are writing high-quality content for the firm, to answer the common questions prospective clients have in mind before they engage with a lawyer. Besides publishing this content on the website monthly, this content is also being published at some external blogging profiles we have set up for the firm, namely – WordPress and Blogspot
Besides the blogging profiles, we are also publishing some video content on the Perna & Abracht Youtube Channel.
The Early results of the campaign show high rankings for the website in the local Kennett Square area for all the target search terms, resulting in some qualified leads. The larger Chester County area is picking up rankings gradually and we are confident that in due time, the campaign will produce strong results and consistent leads.
This blog was originally published at https://wsipromarketers.com/blog/perna-abracht-hire-wsi/