New Website and SEO for Nature’s Hot Tub Treatment

natures-hot-tub-treatment

WSI was selected to build a new responsive eCommerce site and provide Search Engine Optimization (SEO) for Nature’s Hot Tub Treatment, an online store specializing in all natural products for cleaning and maintaining your spa, hot tub, and swimming pool. The new site has already gained momentum in organic search and we are working to expand this online presence with a combination of content marketing (onsite and social blogging), link building, paid advertising including Google Shopping, and email marketing.

Nature’s Hot Tub Treatment now has optimized pages based on relevant keywords for:

We have begun tracking the progress of our marketing campaigns and reviewing the results achieved.  To date, our Search Engine Optimization efforts have yielded a 36% increase in Organic Traffic. Social including Google My Business have improved 69%. We will measure, analyse, and report on the ranking of each of the chosen keywords, new backlinks, traffic to the website and much more.  As our efforts continue, we look forward to improved ranking, higher visitor traffic, and improved conversion rates.

We are excited about the strong beginning to our business partnership with Nature’s Hot Tub Treatment.

For premium digital marketing services, consult with WSI, the leader in digital marketing worldwide.

WSI provides SEO to Watco Manufacturing Company for FixMyDrain.com

FixMyDrain.com

WSI Digital Marketing San Antonio has been engaged to deliver world class SEO services to Woodford and Watco Manufacturing Company for their new site FixMyDrain.com and related SimpliQuick product line.  The Woodford Company has been around since the 1920’s, starting with their outdoor hydrant and faucet product lines.  While Woodford Company has become the leader in hydrants and faucets, the Watco Company branch of the Woodford and Watco Manufacturing Company is today’s leader in bath drains, lavatory drains, bath stoppers, bathtub trim kits and bathtub closures.

FixMyDrain.com is a dedicated retail site for Watco’s SimpliQuick and IdealLav product lines.  With the Watco SimpliQuick Tub Fix stopper you can replace your old drain within minutes without removing your old drain…no prep work, no hassle and no mess.  Additionally, the Watco IdealLav is the simplest solution to quickly fix a drain stopper in a lavatory.  With many finishes to choose from, you can upgrade your tub stopper and/or lavatory stopper in minutes. 

The initial phase of on page SEO for FixMyDrain.com is complete and you can see examples of their optimized pages here:

https://fixmydrain.com/

https://fixmydrain.com/products/how-to-fix-bathtub-drain-stopper

https://fixmydrain.com/products/how-to-fix-bathroom-sink-drain

https://fixmydrain.com/pages/how-to-remove-tub-drain-stopper

https://fixmydrain.com/pages/how-to-fix-a-tub-drain-stopper

https://fixmydrain.com/pages/bathtub-drain-installation

https://fixmydrain.com/pages/bathtub-overflow-plate

The off-page optimization is ongoing for FixMyDrain.com.  Our off-page program consists of on-page blogging on their BuyEagle.com retail site as well as off-page blogs posted on Blogger, WordPress, Weebly, Joomla, and Squarespace.  These blog posts will have topics ranging from how to fix bathtub drains, replacing lavatory and bathroom drains, replacing overflow plates and other related blog topics.

These combined on-page and off-page optimization efforts will start to move FixMyDrain.com up in the rankings. Monthly reporting will be conducted with key leadership to keep them informed of the progress we are making.

This blog post originally appeared at: https://www.wsiexpertinternetmarketing.com/blog/wsi-provides-seo-to-watco-manufacturing-company-for-fixmydrain-com/

Twilight Homes engages WSI for Website Development and Digital Marketing

Twilight Homes engages WSI for Website Development and Digital Marketing

Twilight Homes is the largest and fastest growing New Mexico owned home builder, they build in neighborhoods that offer affordable starter, semi-custom, and complete custom homes. Twilight Homes has many options in new homes for sale. This company is the Albuquerque home builder with a vision to give buyers various alternatives in terms of location, floor plans, design features, warranties, and affordable financing options.

The Twilight Homes team help their clients to find a home in a location with good schools, nature, activities, culture and beautiful views. Twilight Homes builds new homes for sale in Albuquerque, Rio Rancho, Santa Fe, Los Lunas, and Bernalillo. Each community has many options to choose and the quality, friendly customer service you receive from Twilight Homes is impeccable.

After meeting with the client, gathering information about what they do, who they want to attract and what kind of “feel” they wanted for their website redesign, we set to work on developing a comprehensive SEO optimized website.

Through extensive keyword research a site structure was developed that is not only user friendly, but also provides the thick, rich content that Google covets for its searchers.

We suggested adding pages that would explain to their “buyers”

WSI performed a robust keyword research to optimize the website, with a lot of images and pictures of  different Twilight Homes. The website content is precise and informative. It gives potential clients information to make an good decisions. This mobile friendly site has already started to help with lead generation.

If you would like to know more about Twilight Homes, follow one of our blogs on TumblrWeeblyBlogger, Medium or WordPress.

 

A Digital Marketing Program For Three Pharmacies

local-pharmacies-newton-acton-concord-ma

Large retail pharmacy chains like CVS, Walgreens and Rite Aid have a big presence in Greater Boston, but many local independent pharmacies are still doing well. There are many reasons why people go to independent pharmacies for their health care needs, but the most important one is customer service. Local pharmacy stores are often owned and operated by pharmacists from their own communities. They have personal relationships with the people that they serve. They often know their customers and their families by name and truly understand their needs. Dinno Health is one such institution.

The Company is a family-owned and operated community pharmacy services provider in Greater Boston. Father, Ramzi Dinno, and sons, Saad and Raied, are all registered pharmacists with strong ties to their local communities. The family operates three independent pharmacies, Acton Pharmacy, Keyes Drug in Newton and West Concord Pharmacy. Monthly health care events are held in Acton and Newton, and Saad hosts a monthly cable-access show on general health and wellness topics called “A Healthier You.”

The pharmacy stores provide not only prescriptions, but also compounded medications and other specialty items such as medical supplies, homeopathic remedies, and a full line of vitamins and vaccines. Dinno Health also provides medication compounding services through compounding pharmacy Acton Pharmacy in Acton, and compounding pharmacy Keyes Drug in Newton, MA. Specialties include

Digital Marketing for the Pharmacies

The Company originally had separate websites for Acton Pharmacy, West Concord Pharmacy and Keyes Drug. These are now combined into one website under dinnohealth.com with separate pages for each pharmacy and a set of new pages for the medical compounding services. A modern mobile-responsive design was used and conversion forms were implemented on all key landing pages of the website.  We performed detailed keyword research and on-page SEO has been done on relevant pages.

In addition, monthly blog posts will be written and syndicated to a home and family blog on Wordpress, a healthy living blog on Blogger, a housekeeping blog on Medium, and a family life blog on Weebly, thereby building links to the website. The Google My Business listings of the three pharmacy stores will be optimized and weekly posts will be published.

Each pharmacy also has its own social media site on Facebook and Twitter with postings daily. Monthly newsletters which are focused on announcing health-related events at the pharmacies will also include links to help drive traffic to the website. 

We will monitor the pharmacies’ web visibility progress every month, including rankings, organic traffic, and website conversions. The objective is to increase website traffic, drive more visitors to the stores and increase attendance at the pharmacies’ events. We are confident that our ongoing efforts in digital marketing will deliver exceptional results for our client.

About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.

With consultant in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help you succeed.

This post was originally published at https://thewsitouch.com/blog/a-digital-marketing-program-for-three-pharmacies/

SEO and Email Marketing for Playground Equipment Supplier

playground-supplier-marketing

Lead generation is the primary reason for many small businesses to invest in digital marketing. For playground equipment suppliers like Newton, MA based Premier Park & Play, that is no exception. In this industry, SEO and email marketing turned out to be very effective marketing strategies, and Premier Park & Play has again renewed its digital marketing program with WSI.

An eco-friendly playground equipment supplier, the Company provides state-of-the-art playground equipment from manufacturers such as Play Mart, Superior Recreational Products, Jambette, and Themed Concepts, creative outdoor musical instruments from Freenotes Harmony, as well as fun interactive spray parks, splash pads and other water play equipment from Water Odyssey and other suppliers.  Premier Park & Play provides not only the playground equipment, but also play equipment installation, playground surfacing, site furnishings, outdoor shelters as well as playground design and construction and project management. For over a decade, the Company has built many playgrounds for schools, parks, campgrounds, apartment complexes and daycare centers in Massachusetts, Connecticut and other parts of New England.

With the new trend in outdoor sports and fitness equipment, the playground equipment supplier has also begun to target recreational spaces for both adults and children in clubs, apartment complexes and parks. It provides commercial fitness equipment such as cardio walkers, sit-up benches, upright cycles, horizontal ladders from manufacturers including ActionFit, Play Mart, First Team, Superior Recreational Products and Jambette.

Other new product offerings include dog park equipment and furnishings, as well as innovative outdoor furnishings such as solar-powered charging stations.

Digital Marketing Program for Playground Equipment Supplier

We continue to provide advanced SEO for the Company. We create new optimized web pages and update existing pages with new optimized content. We create blog posts on a playground equipment supplier blog on WordPress, publish playground equipment articles on Medium, distribute play equipment blog posts on Blogger and post on a playground supplier blog on Weebly. We also post regularly on the Company’s social media properties including Facebook, Google My Business, Pinterest and Linkedin. Every month, we monitor and analyze the Company’s Google Search Results Rankings for relevant keywords using tools including Semrush, Google Analytics and Search Console. We adjust the SEO campaign strategy according to the results.

We send monthly email updates and promotions to target markets including landscape architects, campgrounds, apartments, day care centers and the Parks & Recreation Departments of cities and towns. Calls to action buttons are included in these email newsletters to drive recipients to the website to download product catalogs. These email campaigns produce many good leads for the playground supplier, resulting in more projects. The Company continuously grow its mailing lists by participating in trade show exhibitions. We anticipate email marketing to continue to be an essential lead generation method for Premier Park & Play.

About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.

With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to succeed.

This blog post was originally published in https://thewsitouch.com/blog/seo-and-email-marketing-for-playground-equipment-supplier/