As the population ages, the
demand for senior care facilities in the Greater Boston area grows. From 55+
housing complexes, assisted-living, nursing homes to services such as in-home
care and adult day care, many businesses have sprung up to meet the need.
Competition heats up and these businesses began to turn to digital marketing
techniques for lead generation.
Last year, WSI started a local
search engine optimization program for Newton, MA-based home care agency,
Visiting Angels Newton/Canton, to generate leads online. Accredited by the
Massachusetts Home Care Alliance, the company has been serving Greater Boston
since 2004. It provides home care services for the elderly and disabled adults,
including respite care, 24 hour care, dementia care, Alzheimer’s care, and other home care services. These
non-medical services are delivered by home health aides who are experienced, respectful and
compassionate. They are HHA or CNA-certified, have at least three years’
experience in home care and are trained by the agency to provide high quality
care. They will perform tasks such as personal care, mobility assistance, light
housekeeping, meal prep, errands & transportation, medication reminders,
and also provide companionship.
As a home care services provider with over 250 professional
home caregivers, the company has won the Best of Home Care Leader in Excellence
award from the national independent client satisfaction survey firm Home Care
Pulse five years in a row and has also been named a Top Place to Work by the
Since we started the local SEO
program last May, rankings of relevant keywords have improved and monthly
organic visits to the website as well as conversions have increased. Going
forward, WSI will continue to long form blog posts on the website to increase
organic traffic using long tail keywords.
In addition to the ongoing link
building strategies, we also add new pages optimized for new relevant keywords
to bring more traffic to the website. The agency will continue to publish
weekly posts on Google My Business and Facebook, as well as sending monthly
newsletters to customers and institutional partners. It also engages Home Care
Pulse to interview clients for testimonials. These are published on the
WSI will continue to monitor
the local SEO campaign results using Google Analytics and the Search Console,
including website traffic, rankings, and conversions. We expect to continue to achieve
significantly increased lead generation rates from this SEO program.
About The WSI Touch in Greater
2009, The WSI Touch has helped small and medium-sized businesses in
Greater Boston to increase their leads and sales. The company works closely with its clients to
explore their needs, goals and target markets in order to suggest the best
online solution to generate measurable results.
With offices in over 80 countries
and each of them well equipped to bring their knowledge of global digital
marketing trends to your business to achieve the best local results, you can
trust WSI has the expertise, advanced insight and power to succeed.
WSI has announced that it has recently partnered with the Heat-Timer corporation of Fairfield, New Jersey to redesign their website, increase their search visibility and implement a digital brand marketing program. The new website can be viewed at: https://www.heat-timer.com/ .
Heat-Timer® is the premier maker of advanced heating and domestic hot water controls in the USA. Their product line includes wireless, internet-based control systems and sensors, as well as sophisticated motorized valves. Heat-Timer controls are unique in the industry for their ability to learn the heating characteristics of a building and optimize boiler control for maximum energy savings.
“We chose WSI because they were the only agency really able to speak intelligently to the digital marketing of our products in the channel,” notes Vinny Clerico vice president of sales. “They bring a lot of resources and expertise to bear on problems of marketing and technology and we felt we had good roadmap for future initiatives.”
WSI Marketing Program For Heat-Timer®.
WSI was engaged to do the web design and implementation, as well as provide all the copywriting and SEO operations for the new business initiative. WSI reviewed and did extensive background research on the competitive environment for commercial heating controls and designed a custom solution that leveraged our technical copywriting, graphic design, and our ability to translate complex product offerings into simple, compelling concepts that can be used for broad marketing and brand development.
As a result of detailed competitive analysis, WSI created unique, SEO optimized page content catering to the unique and diverse product offering of the company. These custom pages and graphics developed by WSI include content for:
The marketing program that WSI has implemented for Heat-Timer® includes organic Search Engine Optimization, content marketing and social media advertising. WSI’s SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including WordPress, Weebly and Blogspot in addition to several other WSI proprietary content distribution platforms.
Call WSI for a Digital Branding Overview
For those looking to see what a truly intelligent and comprehensive marketing solution looks like, please give WSI a call today.
It was an honour to welcome Group 1
Mitsubishi to the fold in 2018, and the WSI Marketing team is excited to share
some insider info into how we went about bolstering their digital reach with
the help of best-practice SEO principles and a nimble approach to content
Meet The Client: Group 1 Mitsubishi
Our working relationship with Group 1
was established in 2008, and it has been a wonderful journey of discovery and
skill acquisition as we immersed ourselves in the intricacies of the South
African auto trade in order to provide this valued client with insight-based
solutions to their digital needs.
The Group 1 Mitsubishi dealership in
Kuils River, Western Cape was acquired during the third quarter of 2018. The
dealership is situated on the same premises as its sister dealership Group 1
Nissan, Group 1 Datsun and Group 1 Mahindra, and it only stood to reason that
they should also benefit from a similar increase in digital real estate as the
rest of the brands under this respected umbrella. That’s where WSI Marketing
The Big WSI Digital Rollout For Group 1 Mitsubishi
A preowned subsite was integrated at
the same time as the new site was launched and moving forward WSI will be
building SEO pages optimising for pre-owned Mitsubishi models and related
phrases as well. To keep things ticking over and drive even more link juice to
the site, we provide Group 1 Mitsubishi with monthly content marketing
services, on-site and off-site SEO, as well as Google Ads and remarketing
(including dynamic inventory ads on Google Ads). This includes the utilisation
of directory listings, social sharing, content syndication and blogging
platforms such as
WordPress, Blogspot, Tumblr, Weebly and Postach.io.
The Amazing Results Enjoyed So Far
SEO takes time, and we are happy to say
that our focused approach has yielded some exceptional results. Organic traffic
to the site has increased immensely, which has allowed Group 1 Mitsubishi to
use their site as a cost-effective marketing tool rather than a static
catalogue of their vehicles. In the competitive auto market, this is an
achievement in which our team takes great pride.
The Way Ahead for WSI & Group 1 Mitsubishi
The WSI Marketing team believes there
is still plenty more we can do to boost the Group 1 Mitsubishi rankings. As the
digital marketing playing field evolves, we upskill accordingly, keeping up
with the requirements for online excellence to ensure that our client stays at
the forefront of search-related innovation. As the Group 1 Mitsubishi offering
expands, we will continue to work in the wings to expand their online presence
and channel their marketing message to a cherry-picked demographic.
Lead generation is the primary reason for many small
businesses to invest in digital marketing. For playground
equipment suppliers like Newton, MA based Premier Park & Play, that is
no exception. In this industry, SEO and email marketing turned out to be very
effective marketing strategies, and Premier Park & Play has again renewed
its digital marketing program with WSI.
playground equipment supplier, the Company provides state-of-the-art playground
equipment from manufacturers such as Play Mart, Superior Recreational Products,
Jambette, and Themed Concepts, creative outdoor musical instruments from Freenotes
Harmony, as well as fun interactive spray parks,
splash pads and other water play equipment from Water Odyssey and other
suppliers. Premier Park & Play
provides not only the playground equipment, but also play
equipment installation, playground
surfacing, site furnishings, outdoor shelters as well as playground design
and construction and project management. For over a decade, the Company has
built many playgrounds for schools, parks, campgrounds, apartment complexes and
daycare centers in Massachusetts, Connecticut and other parts of New England.
With the new trend in outdoor sports
and fitness equipment, the playground equipment supplier has also begun to
target recreational spaces for both adults and children in clubs, apartment
complexes and parks. It provides commercial fitness equipment such as cardio
walkers, sit-up benches, upright cycles, horizontal ladders from manufacturers
including ActionFit, Play Mart, First Team, Superior Recreational Products and
Other new product offerings include dog park equipment and
furnishings, as well as innovative outdoor furnishings such as solar-powered charging
Digital Marketing Program for Playground Equipment Supplier
We continue to provide advanced SEO for the Company. We
create new optimized web pages and update existing pages with new optimized
content. We create blog posts on a playground equipment supplier
blog on WordPress, publish playground
equipment articles on Medium, distribute play equipment blog posts on Blogger
and post on a playground supplier
blog on Weebly. We also post regularly on the Company’s social media properties
including Facebook, Google My Business, Pinterest and Linkedin. Every month, we
monitor and analyze the Company’s Google Search Results Rankings for relevant
keywords using tools including Semrush, Google Analytics and Search Console. We
adjust the SEO campaign strategy according to the results.
We send monthly email updates and promotions to target
markets including landscape architects, campgrounds, apartments, day care
centers and the Parks & Recreation Departments of cities and towns. Calls
to action buttons are included in these email newsletters to drive recipients
to the website to download product catalogs. These email campaigns produce many
good leads for the playground supplier, resulting in more projects. The Company
continuously grow its mailing lists by participating in trade show exhibitions.
We anticipate email marketing to continue to be an essential lead generation
method for Premier Park & Play.
About The WSI Touch
in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized
businesses in Greater Boston to increase their leads and sales. The company
works closely with its clients to explore their needs, goals and target markets
in order to suggest the best online solution to generate measurable results.
With offices in over 80 countries and each of them well equipped
to bring their knowledge of global digital marketing trends to your business to
achieve the best local results, you can trust WSI has the expertise, advanced
insight and power to succeed.
Pyle has been practicing traditional family
and cosmetic dentistry while employing state-of-the-art
technology since opening his office in Weston back in 1986. In his more than
three decades as a Weston Dentist.
online marketing campaign is designed to help grow the business by driving
highly targeted traffic to the new website and converting that traffic into
leads and new patients.
ongoing monthly online marketing campaign includes search engine optimization
(SEO). The SEO campaign targets several terms that are relevant to the business
campaign will include the weekly creation of relevant content to be added to
the website and to newly created blogs on Blogger, WordPress, and Tumblr. In just a few months the campaign has
already shown great results driving up new patients dramatically.
A lawyer based in Lowell, Massachusetts has retained WSI for a local SEO program to generate leads online for legal services in bankruptcy, real estate and business formation.
Attorney Stephen Holmes has been a lawyer in Massachusetts for over twenty-six years. He is a graduate of Suffolk University Law School and the Massachusetts Institute of Technology (MIT). He has an extensive background in business, management, and technology. He served as a VP of Engineering at two high tech companies developing world class computer systems. He has since returned to law and formed the Holmes Law Offices in Lowell, Massachusetts.
His practice includes filing Chapter 7 and Chapter 13 bankruptcies, representations for real estate buyers, sellers and lenders, residential conveyancing, real estate purchase & sale agreements, title examinations, closings, as well as forming business entities such as corporations, PCs, LLCs, non-profits and partnerships. At Holmes Law Offices, everyday hardworking people receive personal, direct service from Attorney Holmes at affordable fees. They are not handed off to junior staff under the supervision of an attorney like in large firms.
Having purchased leads from a number of lead generation services, Attorney Stephen Holmes decided to invest in search engine optimization, a strategy that enhances the long term lead generation capability of his website holmeslaw.com. WSI is honored to be selected as the digital marketing agency for this purpose.
WSI designed a customized digital marketing plan for Holmes Law Offices as follows. First, we performed comprehensive keyword research on each of his law practices and selected keywords that were then mapped to the pages of the Holmes Law Offices website. Then, employing advanced on-page optimization techniques, new web copies were written for those pages which were optimized for the selected keywords. We also improved the conversion architecture of the website by adding a contact form on every page.
With the on-page optimization complete, the local SEO program will now focus on improving the popularity of the new optimized pages. It will include registering the website in local business directories and legal services directories, posting on its Google My Business listing, Google+, Facebook and Linkedin pages, and increasing positive customer reviews on Google and Facebook as well as adding those reviews to the website. In addition, monthly blog posts will be written and syndicated to blogs established on the popular blogging platforms WordPress, Blogger, Medium and Weebly.
WSI will monitor the local SEO campaign results using Google Analytics and the Search Console. Each month WSI will produce a report that includes key metrics such as organic traffic, organic rankings, organic links, conversion and conversion rates. We expect to achieve significantly increased lead generation rates from this local SEO program. About The WSI Touch in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.
The WSI Touch belongs to the global franchise, WSI. With 1000+ consultants based in offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to succeed.
This post was originally published in https://thewsitouch.com/blog/bankruptcy-lawyer-engages-wsi-for-seo-services/