Homeowner Experience Engages WSI for a New Website and SEO Campaign

homeowner experience for site and seo

Homeowner Experience a real estate company based in San Jose CA has partnered with WSI to design and develop an engaging search engine optimized website to promote their property listings with many photos and videos. The company is owned by Theresa Wellman who is an experienced and knowledgeable San Jose real estate agent that focuses on marketing properties in the Almaden Valley, Willow Glen and other nearby neighborhoods of San Jose.

The website is intuitive to navigate, offers easy input capabilities for a real estate agent to post new property listings, and allows potential buyers and sellers to search various neighborhoods in San Jose. The site showcases active listings, and also allows visitors to perform custom property searches in Santa Clara County. In addition to listing sold properties, information on the local housing market is regularly updated and discussed on the San Jose CA real estate market trends page.

Part of the local SEO program includes creating and posting content on the new website’s blog, external platforms including, Blogger.com and WordPress.com, and on the company’s Facebook and YouTube profiles. The work includes building links to the following pages that have been identified as key pages for increasing their online presence:

The local SEO campaign is being monitored and tracked to document the progress made and to adjust the different SEO tactics with the goal to maximize the online lead generation.  Key metrics are being measured include keyword rankings, links, organic visits and goal completions that include form submissions and calls generated from the website. Within two months of going live the the new site has achieved first page ranking on Google for three local keyword terms and is on the second page for 5 others. Site traffic has significantly increased each of the last few months since the new site went live along with a high rate of visitor engagement.

About WSI Smart Web Marketing in San Jose California

WSI Smart Web Marketing has been working with small and medium-sized B2B and professional service businesses in San Jose and throughout Santa Clara County to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.

WSI has offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results. You can trust WSI has the expertise, advanced insight and power to succeed.

This blog article was originally posted on: https://wsismartwebmarketing.com/homeowner-experience-engages-wsi-for-a-new-website-and-seo-campaign/

Dry Cleaner Engages WSI for Website Redesign and SEO

utopia-cleaners-boston-dry-cleaner

The market for dry cleaning and laundry services in Boston is competitive. To increase online visibility and acquire customers online, Utopia Cleaners has engaged WSI to build a new website and perform search engine optimization on the website. 

The founder of Utopia Cleaners is a pioneer in wet cleaning, a cleaning method that replaces the traditional dry cleaning chemical, perc, with biodegradable detergents. He experimented and perfected the wet cleaning system at his processing plant in Arlington, MA. As a result, workers there are no longer exposed to perc, and the plant no longer produces hazardous wastes.

In 2018, Utopia Cleaners acquired Sarni Cleaners’ three dry cleaning services in downtown Boston, including the dry cleaner in Financial District, Boston and the dry cleaner in South End, Boston.

Together with its suburban locations in Arlington, Woburn and Newton, Utopia Cleaners now operates six dry cleaners in Boston.

With a fleet of five trucks, Utopia Cleaners also has a strong laundry drop off and dry cleaning pickup service covering the areas of downtown Boston, Back Bay, Allston/Brighton, NU, BU, MIT, Harvard, Charlestown, South Boston, East Boston, as well as the suburban cities and towns of Cambridge, Brookline, Everett, Chelsea, Medford, Newton, Wellesley, Arlington, Belmont, Winchester, Woburn and Lexington. Utopia Cleaners dry cleaning delivery service is free and available 8am to 8pm on weekdays.

New Website for Dry Cleaner

A new website with the new domain name utopiacleanersboston.com was designed and built by WSI after the acquisition. The mobile responsive website is built on WordPress and is secured with SSL. It contains conversion forms for pickup and delivery service, as well as VIP rewards program membership registration. The conversion rates of these forms are tracked by Google Analytics.

Relevant landing pages on the website are optimized for select dry cleaning and laundry service keywords as well as geographical keywords including

Local SEO Program for Dry Cleaner
An ongoing SEO program has been designed and implemented by WSI after the new website was launched. Blogging, link building, citation building, and customer reviews are key to getting the new website rank on the first page of search results the selected keywords.

An onsite blog, called Look Your Best, contains articles about garment care, dry cleaning, laundry tips, etc., which helps to attract visitors to the website. WSI will publish monthly blog posts on this blog. In addition, monthly blog posts will be written and syndicated to a home and family blog, a healthy living blog, a housekeeping blog, and a family life blog, thereby building links to the website. The Google My Business listings of the six dry cleaner locations will be updated with new business information, optimized and weekly posts will be published. WSI’s local SEO program also includes optimizing citations in business directories such as Yelp, Bing, Mapquest and others. In addition, we will also create frequent social posts on Facebook, Twitter, Google My Business and Pinterest. Customers have provided feedback as well as reviews on these social media platforms.

Email Marketing for Dry Cleaner
WSI also provides email marketing service for Utopia Cleaners. Using Constant Contact’s professional email marketing platform, email newsletters will be sent to the company’s customer list once or twice each month. The email blasts contain dry cleaning and laundry service coupons which are also posted on Google My Business and social media sites including Facebook and Twitter. These monthly promotions will help to retain customers as well as drive traffic to the website.

WSI will track key metrics such as website traffic, rankings, organic links, conversion and conversion rates using Google Analytics and Search Console. We are confident that Utopia Cleaners will be able to grow their business successfully using our digital marketing solution.

About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best digital marketing solution to generate measurable results. Services include website design and development, search engine optimization, digital advertising, social media marketing, email marketing and more.

With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help your business succeed.

This post is originally published at https://thewsitouch.com/blog/dry-cleaner-engages-wsi-for-website-redesign-and-seo/

WSI provides SEO to Watco Manufacturing Company for FixMyDrain.com

FixMyDrain.com

WSI Digital Marketing San Antonio has been engaged to deliver world class SEO services to Woodford and Watco Manufacturing Company for their new site FixMyDrain.com and related SimpliQuick product line.  The Woodford Company has been around since the 1920’s, starting with their outdoor hydrant and faucet product lines.  While Woodford Company has become the leader in hydrants and faucets, the Watco Company branch of the Woodford and Watco Manufacturing Company is today’s leader in bath drains, lavatory drains, bath stoppers, bathtub trim kits and bathtub closures.

FixMyDrain.com is a dedicated retail site for Watco’s SimpliQuick and IdealLav product lines.  With the Watco SimpliQuick Tub Fix stopper you can replace your old drain within minutes without removing your old drain…no prep work, no hassle and no mess.  Additionally, the Watco IdealLav is the simplest solution to quickly fix a drain stopper in a lavatory.  With many finishes to choose from, you can upgrade your tub stopper and/or lavatory stopper in minutes. 

The initial phase of on page SEO for FixMyDrain.com is complete and you can see examples of their optimized pages here:

https://fixmydrain.com/

https://fixmydrain.com/products/how-to-fix-bathtub-drain-stopper

https://fixmydrain.com/products/how-to-fix-bathroom-sink-drain

https://fixmydrain.com/pages/how-to-remove-tub-drain-stopper

https://fixmydrain.com/pages/how-to-fix-a-tub-drain-stopper

https://fixmydrain.com/pages/bathtub-drain-installation

https://fixmydrain.com/pages/bathtub-overflow-plate

The off-page optimization is ongoing for FixMyDrain.com.  Our off-page program consists of on-page blogging on their BuyEagle.com retail site as well as off-page blogs posted on Blogger, WordPress, Weebly, Joomla, and Squarespace.  These blog posts will have topics ranging from how to fix bathtub drains, replacing lavatory and bathroom drains, replacing overflow plates and other related blog topics.

These combined on-page and off-page optimization efforts will start to move FixMyDrain.com up in the rankings. Monthly reporting will be conducted with key leadership to keep them informed of the progress we are making.

This blog post originally appeared at: https://www.wsiexpertinternetmarketing.com/blog/wsi-provides-seo-to-watco-manufacturing-company-for-fixmydrain-com/

Twilight Homes engages WSI for Website Development and Digital Marketing

Twilight Homes engages WSI for Website Development and Digital Marketing

Twilight Homes is the largest and fastest growing New Mexico owned home builder, they build in neighborhoods that offer affordable starter, semi-custom, and complete custom homes. Twilight Homes has many options in new homes for sale. This company is the Albuquerque home builder with a vision to give buyers various alternatives in terms of location, floor plans, design features, warranties, and affordable financing options.

The Twilight Homes team help their clients to find a home in a location with good schools, nature, activities, culture and beautiful views. Twilight Homes builds new homes for sale in Albuquerque, Rio Rancho, Santa Fe, Los Lunas, and Bernalillo. Each community has many options to choose and the quality, friendly customer service you receive from Twilight Homes is impeccable.

After meeting with the client, gathering information about what they do, who they want to attract and what kind of “feel” they wanted for their website redesign, we set to work on developing a comprehensive SEO optimized website.

Through extensive keyword research a site structure was developed that is not only user friendly, but also provides the thick, rich content that Google covets for its searchers.

We suggested adding pages that would explain to their “buyers”

WSI performed a robust keyword research to optimize the website, with a lot of images and pictures of  different Twilight Homes. The website content is precise and informative. It gives potential clients information to make an good decisions. This mobile friendly site has already started to help with lead generation.

If you would like to know more about Twilight Homes, follow one of our blogs on TumblrWeeblyBlogger, Medium or WordPress.

 

A Digital Marketing Program For Three Pharmacies

local-pharmacies-newton-acton-concord-ma

Large retail pharmacy chains like CVS, Walgreens and Rite Aid have a big presence in Greater Boston, but many local independent pharmacies are still doing well. There are many reasons why people go to independent pharmacies for their health care needs, but the most important one is customer service. Local pharmacy stores are often owned and operated by pharmacists from their own communities. They have personal relationships with the people that they serve. They often know their customers and their families by name and truly understand their needs. Dinno Health is one such institution.

The Company is a family-owned and operated community pharmacy services provider in Greater Boston. Father, Ramzi Dinno, and sons, Saad and Raied, are all registered pharmacists with strong ties to their local communities. The family operates three independent pharmacies, Acton Pharmacy, Keyes Drug in Newton and West Concord Pharmacy. Monthly health care events are held in Acton and Newton, and Saad hosts a monthly cable-access show on general health and wellness topics called “A Healthier You.”

The pharmacy stores provide not only prescriptions, but also compounded medications and other specialty items such as medical supplies, homeopathic remedies, and a full line of vitamins and vaccines. Dinno Health also provides medication compounding services through compounding pharmacy Acton Pharmacy in Acton, and compounding pharmacy Keyes Drug in Newton, MA. Specialties include

Digital Marketing for the Pharmacies

The Company originally had separate websites for Acton Pharmacy, West Concord Pharmacy and Keyes Drug. These are now combined into one website under dinnohealth.com with separate pages for each pharmacy and a set of new pages for the medical compounding services. A modern mobile-responsive design was used and conversion forms were implemented on all key landing pages of the website.  We performed detailed keyword research and on-page SEO has been done on relevant pages.

In addition, monthly blog posts will be written and syndicated to a home and family blog on Wordpress, a healthy living blog on Blogger, a housekeeping blog on Medium, and a family life blog on Weebly, thereby building links to the website. The Google My Business listings of the three pharmacy stores will be optimized and weekly posts will be published.

Each pharmacy also has its own social media site on Facebook and Twitter with postings daily. Monthly newsletters which are focused on announcing health-related events at the pharmacies will also include links to help drive traffic to the website. 

We will monitor the pharmacies’ web visibility progress every month, including rankings, organic traffic, and website conversions. The objective is to increase website traffic, drive more visitors to the stores and increase attendance at the pharmacies’ events. We are confident that our ongoing efforts in digital marketing will deliver exceptional results for our client.

About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.

With consultant in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help you succeed.

This post was originally published at https://thewsitouch.com/blog/a-digital-marketing-program-for-three-pharmacies/

Executive Employment Lawyer Renews SEO and Email Marketing Program with WSI

executive-employment-attorney

In December 2016, Attorney Robert Adelson engaged WSI to make his website mobile-friendly, improve his website’s ranking on Google organic listings for relevant keywords and manage his monthly email newsletter campaigns. Most importantly, his goal is to generate leads for his executive employment practice from these digital marketing efforts. Two years later, he is very satisfied with the results and has again renewed his SEO and email marketing contract with us. 

Based in Boston, Massachusetts, Attorney Adelson has been a corporate, tax and employment attorney since 1977. He has counseled and represented CEOs, Chief Operating Officers, Chief Scientific Officers, Chief Marketing Officers, Chief Technology Officers, Chief Financial Officers and various vice presidents, such as VP of Sales, VP of Marketing, regarding job offers, employment agreement terms, executive compensation, equity compensation, severance and termination issues. He has represented executives in Massachusetts, New York and throughout the country in diverse industries that include software, e-commerce, telecommunications, financial services, biotechnology, pharmaceuticals, medical device, food, retail and consumer products, and industrial supplies.

Publications on Executive Employment Issues

A frequent writer and presenter, Attorney Adelson publishes articles on CEO World magazine, CEO Refresher, IEEE Reflector and other publications. With more than 12.4+ million page views, CEOWORLD magazine is the world’s leading business magazine written for CEOs, CFOs, CIOs, senior management executives, business leaders, and high net worth individuals worldwide. Robert Adelson’s articles include topics such as

Attorney Adelson’s work as an executive employment lawyer has been recognized in the Boston Globe, the Boston Herald and other publications.

Attorney Adelson is active in Boston’s thriving startup community. He has been awarded by IEEE for his exemplary service as Chairman of the Boston Entrepreneurs’ Network. He has also been named among the “Top 20 Boston Startup Lawyers” by ChubbyBrain.com, a website that provides tools for entrepreneurs.

Digital Marketing for Executive Employment Lawyer

A comprehensive content marketing and SEO program was implemented for Attorney Adelson in December 2016. Since then, Attorney Adelson has been publishing monthly articles and a newsletter. The articles are published on CEOWorld magazine or other magazines and on LinkedIn.  In addition, monthly blog posts are written and syndicated to blogs established on the popular blogging platforms WordPress, Blogger, Medium, Wix and Weebly, thereby building links to the website as well as enhance his online presence. Monthly newsletters also include links to help drive traffic to the website.

During the past two years since we implemented the digital marketing solution, Attorney Adelson has been receiving highly qualified leads. He is very pleased with the results and has committed to continuing the program. We are confident that our ongoing efforts in digital marketing will continue to deliver exceptional results for our client.

About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.

With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to succeed.

This post originally appeared on https://thewsitouch.com/blog/executive-employment-lawyer-renews-seo-and-email-marketing-program/