Heat-Timer® Corporation Awards WSI Digital Marketing and Website Re-engineering Contract

WSI Digital Marketing

WSI has announced that it has recently partnered with the Heat-Timer corporation of Fairfield, New Jersey to redesign their website, increase their search visibility and implement a digital brand marketing program. The new website can be viewed at:   https://www.heat-timer.com/ .

Heat-Timer® is the premier maker of advanced heating and domestic hot water controls in the USA. Their product line includes wireless, internet-based control systems and sensors, as well as sophisticated motorized valves. Heat-Timer controls are unique in the industry for their ability to learn the heating characteristics of a building and optimize boiler control for maximum energy savings.

“We chose WSI because they were the only agency really able to speak intelligently to the digital marketing of our products in the channel,” notes Vinny Clerico vice president of sales. “They bring a lot of resources and expertise to bear on problems of marketing and technology and we felt we had good roadmap for future initiatives.”

WSI Marketing Program For Heat-Timer®.

WSI was engaged to do the web design and implementation, as well as provide all the copywriting and SEO operations for the new business initiative. WSI reviewed and did extensive background research on the competitive environment for commercial heating controls and designed a custom solution that leveraged our technical copywriting, graphic design, and our ability to translate complex product offerings into simple, compelling concepts that can be used for broad marketing and brand development.

As a result of detailed competitive analysis, WSI created unique, SEO optimized page content catering to the unique and diverse product offering of the company. These custom pages and graphics developed by WSI include content for:

The marketing program that WSI has implemented for Heat-Timer® includes organic Search Engine Optimization, content marketing and social media advertising. WSI’s SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including WordPress, Weebly and Blogspot in addition to several other WSI proprietary content distribution platforms.

Call WSI for a Digital Branding Overview

For those looking to see what a truly intelligent and comprehensive marketing solution looks like, please give WSI a call today.

This blog originally published at https://wsinetmarketing.com/wsi-heat-timer-partnership

New Website and SEO for Nature’s Hot Tub Treatment

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WSI was selected to build a new responsive eCommerce site and provide Search Engine Optimization (SEO) for Nature’s Hot Tub Treatment, an online store specializing in all natural products for cleaning and maintaining your spa, hot tub, and swimming pool. The new site has already gained momentum in organic search and we are working to expand this online presence with a combination of content marketing (onsite and social blogging), link building, paid advertising including Google Shopping, and email marketing.

Nature’s Hot Tub Treatment now has optimized pages based on relevant keywords for:

We have begun tracking the progress of our marketing campaigns and reviewing the results achieved.  To date, our Search Engine Optimization efforts have yielded a 36% increase in Organic Traffic. Social including Google My Business have improved 69%. We will measure, analyse, and report on the ranking of each of the chosen keywords, new backlinks, traffic to the website and much more.  As our efforts continue, we look forward to improved ranking, higher visitor traffic, and improved conversion rates.

We are excited about the strong beginning to our business partnership with Nature’s Hot Tub Treatment.

For premium digital marketing services, consult with WSI, the leader in digital marketing worldwide.

Twilight Homes engages WSI for Website Development and Digital Marketing

Twilight Homes engages WSI for Website Development and Digital Marketing

Twilight Homes is the largest and fastest growing New Mexico owned home builder, they build in neighborhoods that offer affordable starter, semi-custom, and complete custom homes. Twilight Homes has many options in new homes for sale. This company is the Albuquerque home builder with a vision to give buyers various alternatives in terms of location, floor plans, design features, warranties, and affordable financing options.

The Twilight Homes team help their clients to find a home in a location with good schools, nature, activities, culture and beautiful views. Twilight Homes builds new homes for sale in Albuquerque, Rio Rancho, Santa Fe, Los Lunas, and Bernalillo. Each community has many options to choose and the quality, friendly customer service you receive from Twilight Homes is impeccable.

After meeting with the client, gathering information about what they do, who they want to attract and what kind of “feel” they wanted for their website redesign, we set to work on developing a comprehensive SEO optimized website.

Through extensive keyword research a site structure was developed that is not only user friendly, but also provides the thick, rich content that Google covets for its searchers.

We suggested adding pages that would explain to their “buyers”

WSI performed a robust keyword research to optimize the website, with a lot of images and pictures of  different Twilight Homes. The website content is precise and informative. It gives potential clients information to make an good decisions. This mobile friendly site has already started to help with lead generation.

If you would like to know more about Twilight Homes, follow one of our blogs on TumblrWeeblyBlogger, Medium or WordPress.

 

A Digital Marketing Program For Three Pharmacies

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Large retail pharmacy chains like CVS, Walgreens and Rite Aid have a big presence in Greater Boston, but many local independent pharmacies are still doing well. There are many reasons why people go to independent pharmacies for their health care needs, but the most important one is customer service. Local pharmacy stores are often owned and operated by pharmacists from their own communities. They have personal relationships with the people that they serve. They often know their customers and their families by name and truly understand their needs. Dinno Health is one such institution.

The Company is a family-owned and operated community pharmacy services provider in Greater Boston. Father, Ramzi Dinno, and sons, Saad and Raied, are all registered pharmacists with strong ties to their local communities. The family operates three independent pharmacies, Acton Pharmacy, Keyes Drug in Newton and West Concord Pharmacy. Monthly health care events are held in Acton and Newton, and Saad hosts a monthly cable-access show on general health and wellness topics called “A Healthier You.”

The pharmacy stores provide not only prescriptions, but also compounded medications and other specialty items such as medical supplies, homeopathic remedies, and a full line of vitamins and vaccines. Dinno Health also provides medication compounding services through compounding pharmacy Acton Pharmacy in Acton, and compounding pharmacy Keyes Drug in Newton, MA. Specialties include

Digital Marketing for the Pharmacies

The Company originally had separate websites for Acton Pharmacy, West Concord Pharmacy and Keyes Drug. These are now combined into one website under dinnohealth.com with separate pages for each pharmacy and a set of new pages for the medical compounding services. A modern mobile-responsive design was used and conversion forms were implemented on all key landing pages of the website.  We performed detailed keyword research and on-page SEO has been done on relevant pages.

In addition, monthly blog posts will be written and syndicated to a home and family blog on Wordpress, a healthy living blog on Blogger, a housekeeping blog on Medium, and a family life blog on Weebly, thereby building links to the website. The Google My Business listings of the three pharmacy stores will be optimized and weekly posts will be published.

Each pharmacy also has its own social media site on Facebook and Twitter with postings daily. Monthly newsletters which are focused on announcing health-related events at the pharmacies will also include links to help drive traffic to the website. 

We will monitor the pharmacies’ web visibility progress every month, including rankings, organic traffic, and website conversions. The objective is to increase website traffic, drive more visitors to the stores and increase attendance at the pharmacies’ events. We are confident that our ongoing efforts in digital marketing will deliver exceptional results for our client.

About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.

With consultant in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help you succeed.

This post was originally published at https://thewsitouch.com/blog/a-digital-marketing-program-for-three-pharmacies/

Weston Sleep Apnea Dentist Stephen J. Pyle Chooses WSI for New Website and Online Marketing

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Stephen J. Pyle, DDS continued his long-term relationship with WSI by launching a new website in February of 2019 for sleep apnea treatment in Weston Florida. As a Diplomate of the American Board of Dental Sleep Medicine (ABDSM), Dr. Pyle is part of an elite group of dentists who have an in-depth level of knowledge in the treatment of obstructive sleep apnea using oral appliance therapy.

Dr. Pyle has been practicing traditional family and cosmetic dentistry while employing state-of-the-art technology since opening his office in Weston back in 1986. In his more than three decades as a Weston Dentist.

The online marketing campaign is designed to help grow the business by driving highly targeted traffic to the new website and converting that traffic into leads and new patients. 

WSI’s ongoing monthly online marketing campaign includes search engine optimization (SEO). The SEO campaign targets several terms that are relevant to the business including:

The SEO campaign will include the weekly creation of relevant content to be added to the website and to newly created blogs on Blogger, WordPress, and Tumblr. In just a few months the campaign has already shown great results driving up new patients dramatically.

WSI Online Solutions is a Website Design company in Broward County having worked with dozens of area clients including Weston Personal Injury Lawyers Martin, Lister & Alvarez, Broward’s First Rheumatology Practice and Hollywood Florida’s Best Hospital for Pet Surgery Hospital and Body Up Patient Lift.

This blog post first appeared here:

http://www.wsi-onlinesolutions.com/weston-sleep-apnea-dentist-stephen-j-pyle-chooses-wsi-for-new-website-and-online-marketing

WSI Bolsters Online Presence for Group 1 Renault

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As digital marketers, there is nothing we love better than assisting an existing client to grow their business in a new and exciting direction. This was exactly what happened when our valued client Group 1 tasked the WSI Marketing team with repositioning Group 1 Renault online for improved conversion in South
African territories.
How the WSI & Group 1 Renault Journey Began
WSI Marketing was appointed the digital marketing company of choice for Group 1 in South Africa in 2008. As often happens when two businesses share a common vision – in this case, growing the automotive company’s online footprint as quickly and seamlessly as possible – a lasting bond was formed, and since that initial commission WSI’s scope of service to the Group 1 Automotive group, which includes the Group 1 Renault dealerships, has grown in line with their extensive dealership network.
Today, Group 1 Renault consists of two dealerships, Johannesburg and Stellenbosch that form part of the overarching Group 1 Automotive group, which also includes South Africa’s Nissan, Hyundai, Mahindra and Datsun dealerships. The Stellenbosch Renault dealership was acquired by Group 1 in July 2015 and WSI was engaged right from the start to pull this new brand into the online presence strategy of all the brands that form part of the Group 1 Automotive stable.
The Plan: What Was Done & How
The very first thing we did was to build a fresh, new SEO-optimised website that was optimised for the Renault brand name, brand phrase (Passion for Life), as well as applicable model phrases and search terms that relate to the Renault Kwid, Renault Clio, Renault Sandero, Renault Duster, Renault Kadjar, and Renault Megane in particular.
Once this site was up and running, we proceeded to implement the digital marketing services that were rolled out on a monthly basis, including

  • Content marketing
  • On-site and off-site SEO
  • Adwords and remarketing (including dynamic inventory ads on Adwords)
  • Monthly Email marketing

Once all this was in place, a pre-owned subsite was expertly integrated into the main site, and Facebook social content and advertising was used to drive traffic to specific model pages.
The Glen Renault dealerships were acquired by Group 1 during the early part of 2017, and immediately integrated into the online strategy for the Group 1 Renault brand. Additionally, a separate geo-targeted Adwords campaign was launched alongside model-specific landing pages. Traffic to these pages were driven by an Adwords campaign and selected models were targeted by means of Facebook advertising as well.
The Exciting Results We’ve Achieved So Far
Over the last year, focussed SEO efforts have resulted in organic rankings climbing in a very competitive market, which provided Group 1 Renault with a simple and cost-effective platform to position their exceptional cars optimally to reach the discerning South African motoring public. In particular, lead generation on pre-owned vehicles has served to bolster internal marketing budgets considerably, since dealers have to pay steep rates to advertise on costly third-party auto dealer sites. As part of our overall on- and off-site best-practice SEO strategy, blogging platforms such as WordPress, Blogspot, Tumblr, Weebly and Postach.io are being utilised including directory listings, social sharing and content syndication.
What Lies Ahead for WSI & Group 1 Renault
WSI Marketing looks forward to the continued growth and improvement of Group 1 Renault’s digital footprint and online marketing reach in line with the requirements of our valued client. As their impressive automotive stable develops, we continue to streamline, tailor and adapt our approach to yield ever-more impressive ROI in South African territories for this respected French auto brand.
Originally posted on: https://blog.wsiwebmarketing.co.za/group-1-renault-online-presence/