Employment Attorney Continues SEO and Email Marketing Program with WSI

Employment Attorney Continues SEO and Email Marketing Program with WSI

executive-contract-agreementThere are many employment attorneys in Boston. If you do a search on Google for employment lawyers, you will find many Google Ads, a four-pack on the map, as well as organic listings that include many lawyer directories such as superlawyers.com, justia.com, findlaw.com, avvo.com, lawyers.com, hg.org, and martindale.com as well as some listings from law firms. As a lawyer, you may choose to subscribe and even advertise in the directories or engage in an SEO consultant to help you rank on the first page of Google for relevant keywords, or do both.

Three years ago, executive employment attorney Robert Adelson decided to cancel his directory subscription and advertising on one of the above directories and engaged WSI to help him generate leads through SEO, i.e. improve his website’s ranking on Google for keywords relevant to his executive employment practice.  He has not looked back since.  He has been very satisfied with the results and has again renewed his SEO and email marketing contract with WSI.

A seasoned attorney experienced in negotiating executive employment contracts, Attorney Adelson has counseled and represented CEOs, Chief Financial Officers, Chief Operating Officers, Chief Scientific Officers, Chief Technology Officers, Chief Marketing Officers, and various vice presidents of Sales, Marketing and other senior executive roles.  His clients are from Massachusetts, New York and throughout the country in diverse industries that include software, e-commerce, telecommunications, financial services, biotechnology, pharmaceuticals, medical device, food, retail and consumer products, and industrial supplies.

As an executive employment agreement lawyer, he helps C-suite executives secure the best employment terms including compensation, relocation, tax gross-ups, restricted stock and options. Executives often receive compensation not only in the form of salaries but also bonuses and equity. An executive compensation attorney like Attorney Adelson will make sure his clients receive the strongest possible compensation for their work, protect their short-term and long-term interests while providing a high level of tax efficiency.  With extensive experience and background experience in tax, contracts, executive equity compensation, he helps clients maximize their equity position and achieve the maximum benefit and tax favored treatment from their equity opportunity.  For executives who are leaving their jobs either voluntarily or not, he also serves as their executive severance agreement lawyer, helping them develop exit strategies and arrange the best possible outcomes.

Accomplished Author of Executive Employment

Robert Adelson, esq. is an opinion columnist for CEO World magazine, which is the world’s leading business magazine written for CEOs, CFOs, CIOs, senior management executives, business leaders, and high net worth individuals worldwide. He has also published executive employment articles on, CEO Refresher, IEEE Reflector, Boston Business Journal and other publications. These articles include topics such as

  • executive employment agreement negotiation,
  • executive job offers for women, startups, CSOs, CTOs, CFOs, COOs, and CEOs,
  • executive severance negotiation,
  • wrongful termination,
  • restricted stock, RSUs and phantom stock,
  • non-compete agreements,
  • retention and change of control agreements.

Digital Marketing Program

Three years ago in December 2016, WSI designed and implemented a custom content marketing and SEO program for Attorney Adelson. Articles were written and published on CEOWorld magazine or other magazines, on LinkedIn and on his website.  In addition, monthly blog posts are written and syndicated to his blogs on popular blogging platforms:

These are used to build links to his website as well as enhance his online presence. Monthly newsletters also include links to help drive traffic to the website.

In addition, we also make weekly posts on his Google My Business listing as well as on his Linkedin profile and LinkedIn page. Followers on his Linkedin profile and page has increased consistently over time.

During the past three years since we implemented this SEO and email marketing program, Attorney Adelson has been receiving highly qualified leads that have converted into good clients. He is very happy with the results and has gladly signed on to continuing the program.  We are confident that our ongoing efforts in SEO and other digital marketing activities will continue to deliver exemplary results for our client.

About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.

With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to succeed.

This post originally appeared on https://thewsitouch.com/blog/employment-attorney-continues-seo-and-email-marketing-program-with-wsi/

SEO and Email Marketing for Playground Equipment Supplier

playground-supplier-marketing

Lead generation is the primary reason for many small businesses to invest in digital marketing. For playground equipment suppliers like Newton, MA based Premier Park & Play, that is no exception. In this industry, SEO and email marketing turned out to be very effective marketing strategies, and Premier Park & Play has again renewed its digital marketing program with WSI.

An eco-friendly playground equipment supplier, the Company provides state-of-the-art playground equipment from manufacturers such as Play Mart, Superior Recreational Products, Jambette, and Themed Concepts, creative outdoor musical instruments from Freenotes Harmony, as well as fun interactive spray parks, splash pads and other water play equipment from Water Odyssey and other suppliers.  Premier Park & Play provides not only the playground equipment, but also play equipment installation, playground surfacing, site furnishings, outdoor shelters as well as playground design and construction and project management. For over a decade, the Company has built many playgrounds for schools, parks, campgrounds, apartment complexes and daycare centers in Massachusetts, Connecticut and other parts of New England.

With the new trend in outdoor sports and fitness equipment, the playground equipment supplier has also begun to target recreational spaces for both adults and children in clubs, apartment complexes and parks. It provides commercial fitness equipment such as cardio walkers, sit-up benches, upright cycles, horizontal ladders from manufacturers including ActionFit, Play Mart, First Team, Superior Recreational Products and Jambette.

Other new product offerings include dog park equipment and furnishings, as well as innovative outdoor furnishings such as solar-powered charging stations.

Digital Marketing Program for Playground Equipment Supplier

We continue to provide advanced SEO for the Company. We create new optimized web pages and update existing pages with new optimized content. We create blog posts on a playground equipment supplier blog on WordPress, publish playground equipment articles on Medium, distribute play equipment blog posts on Blogger and post on a playground supplier blog on Weebly. We also post regularly on the Company’s social media properties including Facebook, Google My Business, Pinterest and Linkedin. Every month, we monitor and analyze the Company’s Google Search Results Rankings for relevant keywords using tools including Semrush, Google Analytics and Search Console. We adjust the SEO campaign strategy according to the results.

We send monthly email updates and promotions to target markets including landscape architects, campgrounds, apartments, day care centers and the Parks & Recreation Departments of cities and towns. Calls to action buttons are included in these email newsletters to drive recipients to the website to download product catalogs. These email campaigns produce many good leads for the playground supplier, resulting in more projects. The Company continuously grow its mailing lists by participating in trade show exhibitions. We anticipate email marketing to continue to be an essential lead generation method for Premier Park & Play.

About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.

With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to succeed.

This blog post was originally published in https://thewsitouch.com/blog/seo-and-email-marketing-for-playground-equipment-supplier/

The Conco Companies Retain WSI for a Fourth Year of Comprehensive Digital Marketing Services

concoThe Conco Companies are one of the USA’s largest commercial concrete contractors, and holders of the Guinness World Book of Records record for the largest continuous concrete mat pour, on the Wilshire Grand in LA scheduled to be completed in 2017.
WSI is one of the largest digital marketing agencies in the world, with over 1,000 offices in 81 countries.
Given the strength of our respective organizations it is only fitting that WSI and Conco have agreed to strengthen a mutually beneficial partnership that has dramatically improved Conco’s online presence and lead generation. First initiated in July 2013, the engagement initially focused solely on SEO, and has since blossomed into a comprehensive digital marketing service offering including: SEO, web development, e-mail marketing, social media marketing, PPC and mobile app development.
Over the last 12 month’s WSI has created a new responsive site leading to 23% growth in mobile traffic, added 49 pages of content to the site, created a new micro site for the Denver market, with a white paper lead capture feature, optimized the site for dozens of SEO terms and doubled nearly every social media metric.
Moving forward, WSI will continue to optimize Conco’s web presence through an increased focus on lead capture, an integrated concrete pump truck rental drive, a regional focus on the LA market, and some opportunistic SEO. The LA Section of the site has been expanded to encompass the following pages:
About
LA Contractors
LA Commercial Concrete
LA Pumping
LA Pumps
LA Concrete
LA Shotcrete
LA Construction
LA Reinforcing
Some of the notable projects that Conco has been involved with recently include the following:
970 Denny Way located in the South Lake Union neighborhood in Seattle, Washington
The redevelopment project is from the Holland Partner Group and is a blend of both modern and classic styles. Holland Construction is serving as the general contractor and the Seattle-based architectural firm of Weber Thompson designed the contemporary style building.
Conco successfully completed part of our concrete services when our crews poured 4,900 cubic yards of concrete last month to form the 15,300 square foot mat foundation. In addition to the concrete, the foundation required 1.3 million pounds of rebar. The pour was done over approximately 15 hours and the concrete was supplied by CalPortland.
350 Bush Street, San Francisco
The Conco Companies are providing concrete services for a new office building in downtown San Francisco located at 350 Bush Street. The new 20-story high-rise will have 18 floors of office space, one lobby level, and a roof terrace as well as a two-level subgrade parking structure. In addition as the office tower will incorporate the San Francisco Mining Exchange, a historic landmark, as its primary entrance, the project also includes the “Historic Renovation of San Francisco Mining Exchange Building.”
The Mark at 5th & Columbia Project
The Conco Companies are providing concrete services for The Mark, a 48-story high-rise tower in Seattle, WA that will consist of 528,000 sq. ft. of Class A+ office space, as well as a luxurious 189-room SLS hotel and spa. Conveniently located in the city’s central business district, the stunning beautifully designed tower will incorporate a wide range of “green” building features such as rain water management, photovoltaic glass and light pollution reduction. Scheduled for completion in April, 2017, the tower will bring to the area first-class office space that is highly divisible and offers 9’ 6” windows for natural light and spectacular views.
Conco and WSI are looking forward to a mutually beneficial relationship for many years to come.
This post originally appeared on http://info.wsi-connect.com/blog/the-conco-companies-retain-wsi-for-a-fourth-year-of-comprehensive-digital-marketing-services
 
 
 
 

Allstate Steel Retains WSI to Expand Its Digital Marketing

Allstate Steel is a steel fabricator located in Jacksonville, Florida. The company has Allstate Steelbeen privately held for over 50 years. Allstate Steel specializes in structural steel fabrication, design, build, and erection. Allstate Steel provides steel fabrication services throughout the entire United States as well as Puerto Rico and the Caribbean.
WSI has implemented a Search Engine Optimization strategy for Allstate Steel. The discovery process was initiated by WSI‘s developing a Competitive Analysis report as the basis for a Allstate Steel comprehensive marketing plan spanning SEO, social media, and email marketing strategy. Initially, we identified 10 critical keywords for their business and implemented relevant landing pages. We focused on their primary deliverables in the steel Allstate Steel fabrication industry.
Allstate Steel is an AICS certified Steel Truss Manufacturer and Steel Plate Fabricator. They have completed hundreds of Structural Steel Constructions over the years, mainly retail constructionhealthcare constructionwarehouse construction, and education construction projects.
After several months of working with Allstate Steel, WSI created another Competitive Analysis report proving that our digital marketing strategy implementation is improving the Internet positioning for the customer.
About WSI
 WSI is one of the world’s largest digital marketing agencies and a leader in Internet marketing, local SEO, national SEO, Paid Search and Social Media Marketing. With over 1,100 offices in 82 countries around the globe, WSI has helped thousands of companies develop and execute comprehensive digital marketing strategies. Contact WSI today to discuss your goals, or to do an analysis of your current marketing activities.
This blog has originally been posted at http://www.wsiguru.com/blog/.
 

Confessions of an Email Marketer – The Science Behind Boosting Conversions

Email marketing can and should be at the centre of many businesses’ digital marketing strategies, but unfortunately, it’s not. This is usually due to companies misunderstanding (and therefore not realizing and appreciating) the power of email marketing. But email marketing works, and our webinar, “Confessions of an Email Marketer – The Science Behind Boosting Conversions“, is going to show you how and why.
Think what you want about email (and insert curse word regarding the current state of your inbox) but the fact is that people are constantly checking and engaging with their email. Whether on the move with a phone, at the office with a laptop, or somewhere in between with a tablet, your email inbox is never far from reach. Really think about that for a second – when not on vacation, how long have you gone without checking at least one of your email inboxes? Chances are not long.
Still not convinced that email marketing can do the trick for your business? That’s okay, we don’t mind convincing you. that’s why we do these free webinars, to show you that we know what we’re talking about.
Whether you’re actively looking to leverage email marketing in your overall digital strategy or simply trying to get a feel for how email can help, our email marketing webinar is a can’t-miss session! Don’t delay in signing up as we’re going to provide key strategies to ensuring that your email marketing efforts are effectively giving your brand a competitive edge. Here’s what our “Confessions of an Email Marketer – The Science Behind Boosting Conversions” webinar will cover:

  • The 5 must-have aspects of email marketing you can’t afford to ignore
  • Tips and tricks to creating effective drip campaigns to engage your customers
  • Best practices for nurturing your email database

Here are the details:
DATE: Thursday, October 24, 2013
TIME: 11:00AM – 12:00PM (EDT)
REGISTER: Click here to reserve your spot now
Don’t miss this opportunity to join WSI’s Director of Marketing and Communications Cheryl Baldwin for her FREE webinar! Cheryl has leveraged email marketing for everything from lead generation, to customer retention, to customer engagement for a global brand. In this session she will explore the science behind using email to boost your business’ conversions. To get full access to her tips and tricks, sign up for the “Confessions of an Email Marketer – The Science Behind Boosting Conversions” webinar now!