Lead generation is the primary reason for many small
businesses to invest in digital marketing. For playground
equipment suppliers like Newton, MA based Premier Park & Play, that is
no exception. In this industry, SEO and email marketing turned out to be very
effective marketing strategies, and Premier Park & Play has again renewed
its digital marketing program with WSI.
playground equipment supplier, the Company provides state-of-the-art playground
equipment from manufacturers such as Play Mart, Superior Recreational Products,
Jambette, and Themed Concepts, creative outdoor musical instruments from Freenotes
Harmony, as well as fun interactive spray parks,
splash pads and other water play equipment from Water Odyssey and other
suppliers. Premier Park & Play
provides not only the playground equipment, but also play
equipment installation, playground
surfacing, site furnishings, outdoor shelters as well as playground design
and construction and project management. For over a decade, the Company has
built many playgrounds for schools, parks, campgrounds, apartment complexes and
daycare centers in Massachusetts, Connecticut and other parts of New England.
With the new trend in outdoor sports
and fitness equipment, the playground equipment supplier has also begun to
target recreational spaces for both adults and children in clubs, apartment
complexes and parks. It provides commercial fitness equipment such as cardio
walkers, sit-up benches, upright cycles, horizontal ladders from manufacturers
including ActionFit, Play Mart, First Team, Superior Recreational Products and
Other new product offerings include dog park equipment and
furnishings, as well as innovative outdoor furnishings such as solar-powered charging
Digital Marketing Program for Playground Equipment Supplier
We continue to provide advanced SEO for the Company. We
create new optimized web pages and update existing pages with new optimized
content. We create blog posts on a playground equipment supplier
blog on WordPress, publish playground
equipment articles on Medium, distribute play equipment blog posts on Blogger
and post on a playground supplier
blog on Weebly. We also post regularly on the Company’s social media properties
including Facebook, Google My Business, Pinterest and Linkedin. Every month, we
monitor and analyze the Company’s Google Search Results Rankings for relevant
keywords using tools including Semrush, Google Analytics and Search Console. We
adjust the SEO campaign strategy according to the results.
We send monthly email updates and promotions to target
markets including landscape architects, campgrounds, apartments, day care
centers and the Parks & Recreation Departments of cities and towns. Calls
to action buttons are included in these email newsletters to drive recipients
to the website to download product catalogs. These email campaigns produce many
good leads for the playground supplier, resulting in more projects. The Company
continuously grow its mailing lists by participating in trade show exhibitions.
We anticipate email marketing to continue to be an essential lead generation
method for Premier Park & Play.
About The WSI Touch
in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized
businesses in Greater Boston to increase their leads and sales. The company
works closely with its clients to explore their needs, goals and target markets
in order to suggest the best online solution to generate measurable results.
With offices in over 80 countries and each of them well equipped
to bring their knowledge of global digital marketing trends to your business to
achieve the best local results, you can trust WSI has the expertise, advanced
insight and power to succeed.
The Conco Companies are one of the USA’s largest commercial concrete contractors, and holders of the Guinness World Book of Records record for the largest continuous concrete mat pour, on the Wilshire Grand in LA scheduled to be completed in 2017.
WSI is one of the largest digital marketing agencies in the world, with over 1,000 offices in 81 countries.
Given the strength of our respective organizations it is only fitting that WSI and Conco have agreed to strengthen a mutually beneficial partnership that has dramatically improved Conco’s online presence and lead generation. First initiated in July 2013, the engagement initially focused solely on SEO, and has since blossomed into a comprehensive digital marketing service offering including: SEO, web development, e-mail marketing, social media marketing, PPC and mobile app development.
Over the last 12 month’s WSI has created a new responsive site leading to 23% growth in mobile traffic, added 49 pages of content to the site, created a new micro site for the Denver market, with a white paper lead capture feature, optimized the site for dozens of SEO terms and doubled nearly every social media metric.
Moving forward, WSI will continue to optimize Conco’s web presence through an increased focus on lead capture, an integrated concrete pump truck rental drive, a regional focus on the LA market, and some opportunistic SEO. The LA Section of the site has been expanded to encompass the following pages: About LA Contractors LA Commercial Concrete LA Pumping LA Pumps LA Concrete LA Shotcrete LA Construction LA Reinforcing
Some of the notable projects that Conco has been involved with recently include the following: 970 Denny Way located in the South Lake Union neighborhood in Seattle, Washington
The redevelopment project is from the Holland Partner Group and is a blend of both modern and classic styles. Holland Construction is serving as the general contractor and the Seattle-based architectural firm of Weber Thompson designed the contemporary style building.
Conco successfully completed part of our concrete services when our crews poured 4,900 cubic yards of concrete last month to form the 15,300 square foot mat foundation. In addition to the concrete, the foundation required 1.3 million pounds of rebar. The pour was done over approximately 15 hours and the concrete was supplied by CalPortland. 350 Bush Street, San Francisco
The Conco Companies are providing concrete services for a new office building in downtown San Francisco located at 350 Bush Street. The new 20-story high-rise will have 18 floors of office space, one lobby level, and a roof terrace as well as a two-level subgrade parking structure. In addition as the office tower will incorporate the San Francisco Mining Exchange, a historic landmark, as its primary entrance, the project also includes the “Historic Renovation of San Francisco Mining Exchange Building.” The Mark at 5th & Columbia Project
The Conco Companies are providing concrete services for The Mark, a 48-story high-rise tower in Seattle, WA that will consist of 528,000 sq. ft. of Class A+ office space, as well as a luxurious 189-room SLS hotel and spa. Conveniently located in the city’s central business district, the stunning beautifully designed tower will incorporate a wide range of “green” building features such as rain water management, photovoltaic glass and light pollution reduction. Scheduled for completion in April, 2017, the tower will bring to the area first-class office space that is highly divisible and offers 9’ 6” windows for natural light and spectacular views.
Conco and WSI are looking forward to a mutually beneficial relationship for many years to come.
This post originally appeared on http://info.wsi-connect.com/blog/the-conco-companies-retain-wsi-for-a-fourth-year-of-comprehensive-digital-marketing-services
Allstate Steel is a steel fabricator located in Jacksonville, Florida. The company has been privately held for over 50 years. Allstate Steel specializes in structural steel fabrication, design, build, and erection. Allstate Steel provides steel fabrication services throughout the entire United States as well as Puerto Rico and the Caribbean.
WSI has implemented a Search Engine Optimization strategy for Allstate Steel. The discovery process was initiated by WSI‘s developing a Competitive Analysis report as the basis for a comprehensive marketing plan spanning SEO, social media, and email marketing strategy. Initially, we identified 10 critical keywords for their business and implemented relevant landing pages. We focused on their primary deliverables in the steel fabrication industry.
Allstate Steel is an AICS certified Steel Truss Manufacturerand Steel Plate Fabricator. They have completed hundreds of Structural Steel Constructions over the years, mainly retail construction, healthcare construction, warehouse construction, and education construction projects.
After several months of working with Allstate Steel, WSI created another Competitive Analysis report proving that our digital marketing strategy implementation is improving the Internet positioning for the customer. About WSI WSI is one of the world’s largest digital marketing agencies and a leader in Internet marketing, local SEO, national SEO, Paid Search and Social Media Marketing. With over 1,100 offices in 82 countries around the globe, WSI has helped thousands of companies develop and execute comprehensive digital marketing strategies. Contact WSI today to discuss your goals, or to do an analysis of your current marketing activities. This blog has originally been posted at http://www.wsiguru.com/blog/.
Email marketing can and should be at the centre of many businesses’ digital marketing strategies, but unfortunately, it’s not. This is usually due to companies misunderstanding (and therefore not realizing and appreciating) the power of email marketing. But email marketing works, and our webinar, “Confessions of an Email Marketer – The Science Behind Boosting Conversions“, is going to show you how and why.
Think what you want about email (and insert curse word regarding the current state of your inbox) but the fact is that people are constantly checking and engaging with their email. Whether on the move with a phone, at the office with a laptop, or somewhere in between with a tablet, your email inbox is never far from reach. Really think about that for a second – when not on vacation, how long have you gone without checking at least one of your email inboxes? Chances are not long.
Still not convinced that email marketing can do the trick for your business? That’s okay, we don’t mind convincing you. that’s why we do these free webinars, to show you that we know what we’re talking about.
Whether you’re actively looking to leverage email marketing in your overall digital strategy or simply trying to get a feel for how email can help, our email marketing webinar is a can’t-miss session! Don’t delay in signing up as we’re going to provide key strategies to ensuring that your email marketing efforts are effectively giving your brand a competitive edge. Here’s what our “Confessions of an Email Marketer – The Science Behind Boosting Conversions” webinar will cover:
The 5 must-have aspects of email marketing you can’t afford to ignore
Tips and tricks to creating effective drip campaigns to engage your customers
Best practices for nurturing your email database
Here are the details: DATE: Thursday, October 24, 2013 TIME: 11:00AM – 12:00PM (EDT) REGISTER:Click here to reserve your spot now
Don’t miss this opportunity to join WSI’s Director of Marketing and Communications Cheryl Baldwin for her FREE webinar! Cheryl has leveraged email marketing for everything from lead generation, to customer retention, to customer engagement for a global brand. In this session she will explore the science behind using email to boost your business’ conversions. To get full access to her tips and tricks, sign up for the “Confessions of an Email Marketer – The Science Behind Boosting Conversions” webinar now!