WSI Demonstrates Success with Inbound Marketing and Sales Program for Plastic Injection Mold Manufacturer

mgmoldDigital Marketing has been implementing full inbound marketing and sales digital marketing program for Michiana Global Mold located in Mishawaka, Indiana.
Founded in 1964, they build custom plastic injection molds for the plastic and rubber industries in the automotive, electronics, and consumer parts verticals. They specialize in custom, complex, and intricate molds such as automotive fuel components; electrical housing; and decorative consumer parts.  Since they can do off-shore mold making, their customers can save up to 40% on the cost of the mold versus domestically built molds without sacrificing quality.
mgmold-automotive-fuel-system-component
Our digital marketing program has been running for the past 6 months and includes inbound marketing and sales tactics including SEO; consistent blogging optimized for valuable keywords; campaign development and launch with landing pages and CTAs; premium content development; marketing and sales automation; CRM implementation; and paid advertising.
 
Some of the concepts we optimized the site and the blogs for include:
Automotive Mold Maker
Injection Mold Makers
Plastic Injection Mold Makers
Custom Plastic Molds
After six months here is our progress report:

  • Citations up from 27 to 145
  • Links up from 181 to 631
  • Main keywords are ranking for 12 out of 13 with 2 on page one; 4 on page two; and 7 on page three – they were not ranking for any keywords when we started
  • Organic traffic up 122% compared to previous period before starting program
  • Receiving great leads from form submissions and phone calls with several progressing to the purchase order stage
  • Impressions have gone from 865 when we started to 18,112 in past month

We are now significantly ramping up our inbound strategy to increase content marketing with substantial blog posts (2,500 words) and premium content creation such as e-books, infographics, white-papers, etc. and to implement more sophisticated and personalized marketing and sales automation workflow.  We will continue our SEO strategy including link building with powerful off-site blogs including WordPress, Tumblr, Blogspot, Weebly, Storify, and Google +
This post originally appeared at: https://blog.wsipaulasanderson.com/wsi-demonstrates-success-with-inbound-marketing-and-sales-program-for-plastic-injection-mold-manufacturer

WSI Implements Inbound Marketing and Sales Program with Plastic Injection Mold Manufacturer

plastic injection mold manufacturer
WSI Digital Marketing has recently launched full inbound marketing and sales efforts for a manufacturer of plastic injection molds located in Mishawaka, Indiana.
Michiana Global Mold, Inc. was founded in 1964, and produces custom plastic injection molds for the plastic and rubber industries. They focus on the automotive, electronics, and consumer parts industries. They specialize in custom, complex, and intricate molds such as automotive fuel automotive - fuel system componentcomponents; electrical housing; and decorative consumer parts:
They also offer off-shore mold making capabilities to save up to 40% on the cost of the mold compared to domestically built molds without sacrificing quality.  And they will repair and make engineering changes on all molds, even if they were designed and built elsewhere.
The program includes several inbound tactics such as SEO; consistent blogging optimized for valuable keywords; campaign development and launch with landing pages and CTAs; premium content development; marketing and sales automation; CRM implementation; and paid advertising.
Some of the concepts we optimized the site and the blogs for include:
Plastic Injection Mold Manufacturers
Custom Mold Makers
Custom Injection Molds
Prototype Molds
Over the last few months, we have optimized the site; created new SEO pages focused on the most relevant search phrases; launched 4 campaigns; started paid advertising; and began link building.  Even after two months we see impressions have gone from 865 to 4,515; organic traffic has increased by 131% compared to previous period before we started, and they have gotten at least 5 high-quality leads (Lisa fill in the number of leads for phone and forms).
Our strategy is to continue creating high-quality on-site blogs optimized for high-value keyword phrases; link building to key site pages; inbound campaigns with premium content generation; and all managed on a marketing automation platform linked to a sales CRM.
This post originally appeared at: https://blog.wsipaulasanderson.com/wsi-implements-inbound-marketing-and-sales-program-with-plastic-injection-mold-manufacturer