As digital marketers, there is nothing we love better than assisting an existing client to grow their business in a new and exciting direction. This was exactly what happened when our valued client Group 1 tasked the WSI Marketing team with repositioning Group 1 Renault online for improved conversion in South
African territories. How the WSI & Group 1 Renault Journey Began
WSI Marketing was appointed the digital marketing company of choice for Group 1 in South Africa in 2008. As often happens when two businesses share a common vision – in this case, growing the automotive company’s online footprint as quickly and seamlessly as possible – a lasting bond was formed, and since that initial commission WSI’s scope of service to the Group 1 Automotive group, which includes the Group 1 Renault dealerships, has grown in line with their extensive dealership network.
Today, Group 1 Renault consists of two dealerships, Johannesburg and Stellenbosch that form part of the overarching Group 1 Automotive group, which also includes South Africa’s Nissan, Hyundai, Mahindra and Datsun dealerships. The Stellenbosch Renault dealership was acquired by Group 1 in July 2015 and WSI was engaged right from the start to pull this new brand into the online presence strategy of all the brands that form part of the Group 1 Automotive stable. The Plan: What Was Done & How
The very first thing we did was to build a fresh, new SEO-optimised website that was optimised for the Renault brand name, brand phrase (Passion for Life), as well as applicable model phrases and search terms that relate to the Renault Kwid, Renault Clio, Renault Sandero, Renault Duster, Renault Kadjar, and Renault Megane in particular.
Once this site was up and running, we proceeded to implement the digital marketing services that were rolled out on a monthly basis, including
On-site and off-site SEO
Adwords and remarketing (including dynamic inventory ads on Adwords)
Monthly Email marketing
Once all this was in place, a pre-owned subsite was expertly integrated into the main site, and Facebook social content and advertising was used to drive traffic to specific model pages.
The Glen Renault dealerships were acquired by Group 1 during the early part of 2017, and immediately integrated into the online strategy for the Group 1 Renault brand. Additionally, a separate geo-targeted Adwords campaign was launched alongside model-specific landing pages. Traffic to these pages were driven by an Adwords campaign and selected models were targeted by means of Facebook advertising as well. The Exciting Results We’ve Achieved So Far
Over the last year, focussed SEO efforts have resulted in organic rankings climbing in a very competitive market, which provided Group 1 Renault with a simple and cost-effective platform to position their exceptional cars optimally to reach the discerning South African motoring public. In particular, lead generation on pre-owned vehicles has served to bolster internal marketing budgets considerably, since dealers have to pay steep rates to advertise on costly third-party auto dealer sites. As part of our overall on- and off-site best-practice SEO strategy, blogging platforms such as WordPress, Blogspot, Tumblr, Weebly and Postach.io are being utilised including directory listings, social sharing and content syndication. What Lies Ahead for WSI & Group 1 Renault
WSI Marketing looks forward to the continued growth and improvement of Group 1 Renault’s digital footprint and online marketing reach in line with the requirements of our valued client. As their impressive automotive stable develops, we continue to streamline, tailor and adapt our approach to yield ever-more impressive ROI in South African territories for this respected French auto brand.
Originally posted on: https://blog.wsiwebmarketing.co.za/group-1-renault-online-presence/
St. Helena Real Estate, a high-end real estate company, based in the heart of the Napa Valley in California, has partnered with WSI to design and develop an engaging and search engine optimized website to showcase their high-end wine country real estate listings with many pictures, videos and downloadable documents.
The website is intuitive to navigate, has easy input capabilities for the real estate agents to post new listings, and its clean, high-end design invites potential sellers and buyers to search for Napa Valley Real Estates and to easily contact each realtor. Each agent profile page showcases their active listings as well as their sold properties to demonstrates the agent’s experience in the local market and their success with connecting sellers and buyers in this luxury real estate market.
Location specific webpages provide a well-written snapshot and links to additional information for the different featured communities in Napa Valley and Sonoma Wine Country. Location specific property searches can be initiated right from these pages:
The new, mobile responsive and SEO optimized website was launched in April of 2018, and as part of the WSI SEO program, content is created and posted on a variety of platforms including, WordPress.com, Blogger, Weebly and Tumblr. The content is also being posted on the new website’s blog and on the company’s social media sites, like Facebook and Instagram.
The SEO campaign will be monitored and carefully tracked to document the progress made and to adjust the different SEO tactics with the goal to maximize the online lead generation. Key metrics that will be measured include rankings, links, organic visits and goal completions like form submissions and calls generated from the website.
This post originally appeared at https://wsinextgenmarketing.com/st-helena-real-estate-partners-with-wsi/.
Petroglyph Animal Hospital and Clinic located in Albuquerque is an AAHA accredited hospital that offers an extensive range of animal health services.
The team of vets at Petroglyph Animal Hospital is well trained to look after your pet and provide the care they need. Hospital welcomes all small animals from dogs and cats to birds and exotic animals.
The emergency services are available 7 days a week and on most holidays.
Following website pages have been optimized with relevant keywords following the best global search engine optimization practices:
TravelManor is a corporate travel agency that excels in tailoring cost-effective, stress-free travel solutions for corporate groups and individuals. As a franchisee of the Harvey World/Bidvest group, this forward-thinking business travel agency draws from a tried-and-tested supplier pool that allows them to negotiate extremely competitive flights, accommodation rates and transfers. Their core team is situated in Cape Town, South Africa, and includes 9 of the industry’s most seasoned travel consultants, who bring a combined 128+ years of expertise to the table. How the WSI & TravelManor Journey Began When TravelManor came on board with WSI in December 2016, their website was far from optimal for conversion and on-site optimisation was lacking. To start with, the WSI team tackled the following aspects of the corporate travel agency’s website:
The homepage layout was revised for optimal conversion.
Existing pages were adapted according to up-to-date keyword research to improve organic ranking and Adwords relevancy. Content placement was revised for optimal conversion.
Existing images were replaced with high-quality images that were chosen to connect more effectively with the target market and existing website users.
Next up: An Effective Pay Per Click Campaign
WSI started by implementing a 90-day test programme on the Google search engine, monitoring and adjusting the campaign weekly to optimise results. The Power of A Content Marketing Plan At WSI, we firmly believe in understanding exactly what your prospective and current customers need to know, and then using these insights to produce optimised content based on keywords that have already been shown to drive organic search traffic and conversions. The key lies in delivering this content in a relevant and compelling way to grow our clients’ businesses by seeding and promoting the content by means of a business’ social networks.
To do so for TravelManor, the WSI team did extensive research to better understand the corporate travel industry, identify key issues within this industry, got to grips with the what companies look for in business travel agencies, and how agencies, in turn, are fulfilling the needs of their clientele. The next step was to craft authoritative blog posts on a monthly basis, prepared according to relevant and interesting topics that were the result of these findings. This included topics such as understanding and managing business travel risks; the importance of green due diligence in corporate travel; how Millennials are changing the face of business travel; innovate travel expense apps for busy jetsetters, and more. Social Media Selling WSI also established a firm social presence for TravelManor, to serve as the foundation on which we could implement and publish the content marketing assets created in line with our online marketing strategy. These platforms include Facebook Business, Google+ Local, Twitter and LinkedIn. Having laid the groundwork for the business’ online presence in this way, we then proceeded with a personal LinkedIn Marketing plan for key team members. These campaigns focus on increasing connections with relevant contacts and then building on those relationships until such time as it’s appropriate to reach out and ask for a meeting. Underpinning the Plan As part of the SEO campaign for TravelManor, WSI created off-site blogging platforms on WordPress, Blogspot, Tumblr, Postach.io and Weebly and shared relevant content across these platforms. This content was then syndicated across various social platforms to increase the reach thereof. What The Future Holds
TravelManor’s digital marketing strategy therefore includes a two-pronged approach. Firstly, a search marketing strategy, the purpose of which is to significantly elevate the business’ exposure, to ensure that they will be found when people are searching on Google for corporate travel agencies in South Africa; and secondly, the LinkedIn strategy, which comes down to good ol’ fashioned networking on steroids. We are confident that, in tandem, these two strategies will gain in momentum exponentially, and increasingly deliver the new business opportunities that the TravelManor team are keen to find.
Originally posted at: https://blog.wsiwebmarketing.co.za/corporate-travel-agency-marketing/
Echo Audiology is a locally owned and operated bilingual hearing clinic in the Ottawa region dedicated to providing patient-focused healthcare for all ear and hearing needs.
Established in 2017 the Echo team new early on that in order to grow their business and compete successfully, it needed not only a strong online presence, but also a unified brand presence across all online platforms that not only draws in a steady flow of inquiries but also validates and answer its consumers questions.
For this, Echo turned to the SEO experts at WSI eStrategies in Ottawa.
WSI’s first focus was on keyword research. This allowed us to find new niche areas to focus and was the foundation on building out our Hearing Solutions and Products page.
We then Optimized 5 key English Webpages including the following
Within only 4 month, we are please to see a number of our chosen keyword to hit the first page of Google. Web traffic is seeing a steady increase month over month as we drive more and more visitors to the site not only using search, but social media and an education focused content marketing and syndication strategy on web 2.0 sites such as:
Video creation and syndication as well as image sharing, directory submissions, social bookmarking and local citation listings have also played a role in moving the needle and building the needed authority to show results.
WSI eStrategies in Ottawa looks forward to our continued success with this new local business aimed at improving everyone hearing health.
This blog originally appeared here at: https://wsiestrategies.com/ottawa-based-hearing-clinic-hires-wsi-build-online-presence/
Since 1920, von Hemert Interiors has built a reputation for prestige and elegance in the furniture business providing discerning clientele with access to the leading luxury furniture brands. Their team of experienced and professional interior designers along with their excellent customer service has been the foundation in their success for almost 90 years. Over the last few years, von Hemert has used digital marketing to grow their business solely focusing on pay-per-click advertisement
Recently, to complement their PPC efforts, von Hemert partnered with WSI to grow their organic visibility and online prominence in search. After extensive keyword research, the following 10 keywords were chosen to start their campaign:
Interior Designers and Decorator
Italian Furniture Store
Hancock and Moore Furniture
Luxury Living Room Furniture
Marge Carson Furniture
Their website went through a thorough on-page optimization for these keywords with focus on the following pages: