Ad Block Technology in Digital Natives

Ad Block Technology in Digital Natives

Summary: The rise in usage of ad blockers means that digital marketers and their clients have to address users’ concerns when it comes to tracking and ads.

With digital natives growing older and having more control over their digital experience, we’re seeing a strong correlation with the increase in the use of ad blockers. This is nothing new – the advertising industry has seen a steady increase in the adoption of ad blockers, rising from approximately 21M users in 2010 to more than 180M users worldwide in 2019. In fact, in the US alone they’re seeing over 75M users using ad blockers on their browsers.

 

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And it makes sense – digital natives are comfortable with technology and used to making it work to their ends. But what does that mean for digital advertisers and their clients?

What Are Ad Blockers?

Ad blockers – also known as content blockers – are simple software programs that prevent ads from being shown on websites. They are typically browser add-ons that you can add to Chrome, Firefox or Safari. And even through there are dozens of alternatives, the most popular ad blocker add-on in the market is AdBlock Plus.

By removing ads from webpages, page loads time can improve considerably and can also reduce data usage – something that is good news for people with limited data plans or who live in areas with slower networks.

Another benefit of ad blockers is that they can block the tracking and behavioral monitoring technology that profiles user behavior. So if you’re someone who doesn’t want their online browsing monitored or their browsing preferences sold to advertisers, ad blockers can be an attractive way to guard your privacy.

Who are Digital Natives?

The term Digital Native describes a person who grew up in the digital age. These are children, now young adults, who rather than having to learn about technology as adults, grew up with it from childhood. This exposure to technology in their formative years means that digital natives have a greater familiarity and understanding of technology than the generation that came before them.

 

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So Why is this Important?

Taking the micro-view of the situation, it doesn’t seem like that big a deal. So what if users are blocking ads on their browsers? Shouldn’t users have a choice as to what they want to ingest on the internet?

And the answer is yes, of course. But if you take a step back and look at the macro-view, you start to see the long-term impact that the adoption of ad blockers can have.

The reality is that the majority of websites on the internet exist thanks to online advertising. Everything from blogs about labradoodles to sites like the New York Times depend on online advertising revenues. That money helps pay for the writers that produce the content, the hosting costs, the maintenance of the site – everything.

This simple idea is what originally made Google billions and billions of dollars – people visit a site they like. They see an ad for a product they find interesting and they click on that ad – the site owner gets a bit of money from that purchase, the product seller is able to sell their product and the user is able to buy what they like. Everyone is happy.

 

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Ad blockers disrupt all of this. A person with an ad blocker add-on installed on their browser could visit whatever site they like and never see an ad. If they never see the ad, they can’t click on it nor can they buy what the ad is selling – that means that the site owner doesn’t get their money and the product seller can’t sell their product.

This little extension added to your browser is having an impact on the keystone piece of the whole modern internet experience.

What Can Advertisers and Business Owners Do?

While the situation can seem dire for advertisers and their clients everywhere, there are some good news:

  1. Users have spoken loud and clear as to what kind of ads and site activity they find intrusive – if your strategy is too aggressive in following users across multiple devices, if your ads are annoying or irrelevant, you’re going to get blocked.
  2. Users are taking their data management more seriously and expect the sites they visit to be trustworthy.
  3. Users are willing to undo ad blocking on sites that are giving them content they want.

This information can be used by responsible advertisers to ensure that their advertising strategy employs tactics that won’t chase away their visitors and potential customers. That means:

  1. Committing to creating ads that aren’t disruptive. That means no pop-ups, no auto-playing video ads with sound, no large sticky ads and no prestitial ads with a countdown.
  2. Having a website data policy and being clear as to what your visitors can expect when it comes to tracking cookies, data storage, etc.
  3. Creating excellent content that makes visitors want to support your site and prompting them to turn-off their ad blockers to read further.

So What’s Next?

Digital Natives are going to continue to make up a bigger part of the digital population. And that means addressing their concerns when it comes to their privacy and their digital experience is going to become more important.

Business that work with their digital marketing consultants to ensure that their online presence doesn’t cause friction with their visitors and potential customers are going to be better able to navigate the changing demographics. And business that are unwilling to recognize this new reality will see the impact to their bottom line, sooner or later.

RESOURCES

National Helium and Industrial Gas Supplier Engages WSI For SEO and Pay Per Click Marketing

AGP-Helium-gas-supplier-for-balloon-industry
Everett, MA-based industrial and medical gas supplier, American Gas Products, has been a pay per click customer for WSI for several years. Over the years, WSI has generated thousands of leads for the company in various cities and states in the United States. Recently, AGP has retained WSI for an SEO program to generate leads for Helium gas, a key line of business for the company. This supplements the pay per click advertising campaign that the company has been running for years.
AGP provides various industrial gases, such as liquid nitrogen, oxygen, carbon dioxide, propane, argon and many others. Customers include industrial, medical and research institutions around the world. For its Helium gas product AGP services almost exclusively the balloon industry.
AGP is a leading national supplier of Helium for balloons. It enjoys a major advantage over other suppliers because the company has its own Helium wells in the United States. It has also built numerous fill plants around the country including

While global Helium supply has suffered big shortages at various times over the years, AGP’s has been able to guarantee supply and stable pricing for their customers because of its complete independence of the Bureau of Land Management. AGP partners with our wholesale helium customers to supply AGP’s national retail helium accounts. This arrangement works as a win-win situation where both parties benefit.
To improve the organic search results ranking of AGP’s Helium gas pages, we performed comprehensive keyword research and selected specific keywords that were then mapped to the relevant pages of the website. Then, employing advanced on-page optimization techniques, new web copies were written for those pages, which were optimized for the selected keywords.
With the on-page optimization complete, the SEO program will now focus on improving the popularity of the new optimized pages. It will include registering the website in local business directories, posting on its Google My Business, Google+, Facebook and Linkedin pages, and increasing positive customer reviews. In addition, monthly blog posts will be written and syndicated to blogs established on the popular blogging platforms WordPress, Blogger, Medium and Weebly.
WSI will monitor the SEO campaign results using Google Analytics and the Search Console. Each month WSI will produce a report that includes key metrics such as organic traffic, organic rankings, organic links, conversion and conversion rates. We expect to achieve significantly increased lead generation rates from this SEO program.
About The WSI Touch in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.
With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to succeed.
This blog post is originally published on https://thewsitouch.com/blog/national-helium-and-industrial-gas-supplier-engages-wsi-for-seo-and-pay-per-click-marketing/

Family Owned RV Center Partners with WSI for Website Optimization

Nohr’s RV Center, a family owned RV center in Tracy, California, recently partnered with WSI to increase traffic to their website. Nohr’s is currently run by the third generation of the family that started the business in 1963. They sell both new and used RVs in a variety of sizes, in addition to offering service and maintenance for RVs. Nohr’s also buys used RV’s as well as taking them in on consignment. Owner Shanw Nohr has aggressive goals for growth over the next several years and WSI was brought in to optimize their website through keyword research and paid per click campaigns. These strategies will improve their performance through Google organic search and Google paid search. The core focus of these campaigns will be: Motorhomes - http://www.nohrsrv.com/motorhomes-for-sale-tracy-livermore-santa-cruz-ca--xallinventory?vt=motorhome Teardrop Trailers - http://www.nohrsrv.com/teardrop-trailers-for-sale-tracy-livermore-santa-cruz-ca--xallinventory?vc=teardrop Travel Trailers - http://www.nohrsrv.com/travel-trailers-for-sale-tracy-livermore-santa-cruz-ca--xallinventory?ac=travel trailer|travel trailer - lite Fifth Wheels - http://www.nohrsrv.com/fifth-wheels-for-sale-tracy-livermore-santa-cruz-ca--xallinventory?vc=fifth wheel In addition to the onsite optimization, WSI has implemented an offsite digital marketing strategy as well. This includes creating new blogs and unique content on WordPress, Blogger, and Tumblr. Implementation is already well underway and is playing a significant role in moving current RV inventory. This post originally appeared: https://wsiconnect.com/blog/family-owned-rv-center-partners-wsi-website-optimization/Nohr’s RV Center, a family owned RV center in Tracy, California, recently partnered with WSI to increase traffic to their website.  Nohr’s is currently run by the third generation of the family that started the business in 1963.  They sell both new and used RVs in a variety of sizes, in addition to offering service and maintenance for RVs.   Nohr’s also buys used RV’s as well as taking them in on consignment.
Owner Shanw Nohr has aggressive goals for growth over the next several years and WSI was brought in to optimize their website through keyword research and paid per click campaigns.    These strategies will improve their performance through Google organic search and Google paid search.
The core focus of these campaigns will be:
Motorhomes – http://www.nohrsrv.com/motorhomes-for-sale-tracy-livermore-santa-cruz-ca–xallinventory?vt=motorhome
Teardrop Trailers – http://www.nohrsrv.com/teardrop-trailers-for-sale-tracy-livermore-santa-cruz-ca–xallinventory?vc=teardrop
Travel Trailers – http://www.nohrsrv.com/travel-trailers-for-sale-tracy-livermore-santa-cruz-ca–xallinventory?ac=travel trailer|travel trailer – lite
Fifth Wheels – http://www.nohrsrv.com/fifth-wheels-for-sale-tracy-livermore-santa-cruz-ca–xallinventory?vc=fifth wheel
In addition to the onsite optimization, WSI has implemented an offsite digital marketing strategy as well.  This includes creating new blogs and unique content on WordPress, Blogger, and Tumblr.
Implementation is already well underway and is playing a significant role in moving current RV inventory.
This post originally appeared:  https://wsiconnect.com/blog/family-owned-rv-center-partners-wsi-website-optimization/

Mt. Pleasant Blacktopping chooses WSI for a New Digital Presence: Website, SEO and Paid Search

Mt. Pleasant Blacktopping chooses WSI for a New Digital Presence: Website, SEO and Paid Search
Mt. Pleasant Blacktopping and Asphalt of Fairfield, Ohio has delivered new roads, complete site work, and custom asphalt paving for commercial and residential customers for over 50 years.  While they manufacture premium hot mix asphalt for all projects they install, they also offer it to construction and paving companies in Southern Ohio.  This is a new website and the first complete website for Mt. Pleasant Blacktopping using the domain of www.PremiumPavement.com.  The website targets business and municipal decision makers for full commercial site development and resurfacing pavement projects.  Mt. Pleasant Blacktopping can repave parking lots over the weekend to minimize business disruption.  They also deliver residential paving for driveways, walkways and other hard surface needs like tennis courts.  As an added value, decorative asphalt is impressive in performance and aesthetic appeal.  Finally, Mt. Pleasant Blacktopping sells premium hot mix and usually make and fill orders ahead of their needs for projects.
WSI delivered a WordPress website, and is executing Paid Search and SEO campaigns.  The goal of both is to cultivate lead generation and share Mt. Pleasant Blacktopping’s expertise.
The SEO implementation is focusing on their core competencies:
Asphalt paving company
Commercial asphalt and paving
Residential asphalt and blacktop paving
Hot mix asphalt
Stamped asphalt
Paid Search (PPC) has focused on three campaigns: 
Commercial Solutions for Site Development, Paving, and Resurfacing
Residential Paving, Decorative Asphalt and Resurfacing
Premium Hot Mix Asphalt
Customized tracking of key performance indicators will continue as WSI will measure links to the new SEO pages, rankings on the keywords, organic entrances pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors. With this approach, we can see all the elements which lead to the clients end goal: more roads and driveways paved as well as more trucks full of premium hot mix.  Who knew blacktop could be so hot and exciting?
This marketing strategy includes Directory Listing optimization and high quality content syndication with link building to Tumblr, WordPress, Weebly, and Blogger.
WSI’s Global Resources Benefit Local Businesses
WSI is the world’s largest network of Digital Marketing Consultants, 80 countries and all US states. WSI has helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing tactics, businesses can have a WSI Digital Marketing Strategy tailored to their individual needs and budget to elevate their digital presence and business growth.  In 2017, WSI consultants received 7 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to 75.
To learn more contact BraveWeb, LLC a WSI firm today.
This post originally appeared: https://www.wsiworld.com/nicholasgantenberg/2017/09/19/mt-pleasant-blacktopping-chooses-wsi-new-digital-presence-website-seo-paid-search/

USA Vein Clinics selects WSI for SEO/PPC

USA_Vein_Clinics
WSI Digital Marketing has recently launched new localized SEO and paid search engine marketing efforts for USA Vein Clinics, a nationwide network of state of the art facilities dedicated to the treatment of venous insufficiency. In each vein center, cardiovascular doctors specialize exclusively in problems with circulation and provide comprehensive evaluation and treatment plans utilizing the most modern equipment and an individual approach to each client. WSI is tasked with SEO for local clinic location as well as paid search in 4 major markets.
The most common offering is for varicose vein treatment, which can end the pain of varicose veins and reduce the risks of having them. Most insurance carriers cover the procedures, which are done by cardiovascular specialists and usually take under an hour with minimal recovery times. They treat all types of venous insufficiencies and offer EVLT treatment, sclerotherapy treatment, micro-phlebectomy treatment, as well as treatment for varicose veins, spider veins, and reticular veins. Symptoms are not always visible. Instead, people may suffer from tiredness, heaviness, swelling, aching pains, burning, itching, cramps, restless leg syndrome, and even non-healing ulcers. While some people develop varicose veins, the others have so-called “spider” veins, yet other ones have swollen legs as a single sign of vein disease. Eventually and regardless of the type of venous disorder, the condition can lead to serious complications, including trophic ulcers, bleeding, infection and even blood clot formation.
Some of the local clinic locations are:
Varicose Vein Treatment in Chicago, Illinois
Varicose Vein Treatment in Seattle, Washington
Varicose Vein Treatment in Boston, Massachusetts
Varicose Vein Treatment in Los Angeles, California
USA Vein clinics can be found at www.usaveinclinics.com for more information.
WSI Digital Marketing is the largest organization of digital marketing consultants in the world, with offices in over 80 countries.
This post originally appeared here: http://www.onlinewsimarketing.com/usa-vein-clinics-selects-wsi-seoppc/

Empire Fence of Arizona Chooses Us to Expand Online Presence

Empire Fence Arizona Facebook Cover Mesa AZ
Empire Fence is a leading Arizonan fence contractor specializing  in commercial fencing and residential fences for the Southwest United States. They are a one stop shop for all types of large fencing projects.  Our products and services for industries such as schools, prisons, commercial development, professional ball fields, hotels and general manufacturing.
For over three decades Empire fence company has helped customers with solutions such as:3Ornamental Iron Fence Pic for Empire Fencing AZ

In 2017, Empire Fence of Arizona hired our agency to improve their visibility and prominence in online search to reach more companies. After extensive keyword research and a new website build, 10 keywords were selected and the website was redesigned and rewritten in order to create more leads.  A PPC campaign was revamped as well as improved analytics was added to both boost quick leads but also so we could measure the effectiveness of all our proactive marketing efforts to determine the best R.O.I  for the CEO/Owner of the company. Lastly, 4 new sites were created on WordPress.com, Blogger, Weebly, and Tumblr to increase their visibility.
Since April, our digital marketing agency has expanded Empire Fence’s online presence greatly!  Our off-page optimization from extensive link building, blogging and social media effort  has increased their visibility throughout Phoenix and is creating new leads daily and more commercial requests for proposals.
2 LAuberge Hotel Industrial Fencing by Empire Fence Phoenix AZ
This post originally appeared here at http://esparkmarketing.com/2017/07/31/empire-fence-arizona-chooses-usi-expand-online-presence/