Everett, MA-based industrial and medical gas supplier, American Gas Products, has been a pay per click customer for WSI for several years. Over the years, WSI has generated thousands of leads for the company in various cities and states in the United States. Recently, AGP has retained WSI for an SEO program to generate leads for Helium gas, a key line of business for the company. This supplements the pay per click advertising campaign that the company has been running for years.
AGP provides various industrial gases, such as liquid nitrogen, oxygen, carbon dioxide, propane, argon and many others. Customers include industrial, medical and research institutions around the world. For its Helium gas product AGP services almost exclusively the balloon industry.
AGP is a leading national supplier of Helium for balloons. It enjoys a major advantage over other suppliers because the company has its own Helium wells in the United States. It has also built numerous fill plants around the country including
While global Helium supply has suffered big shortages at various times over the years, AGP’s has been able to guarantee supply and stable pricing for their customers because of its complete independence of the Bureau of Land Management. AGP partners with our wholesale helium customers to supply AGP’s national retail helium accounts. This arrangement works as a win-win situation where both parties benefit.
To improve the organic search results ranking of AGP’s Helium gas pages, we performed comprehensive keyword research and selected specific keywords that were then mapped to the relevant pages of the website. Then, employing advanced on-page optimization techniques, new web copies were written for those pages, which were optimized for the selected keywords.
With the on-page optimization complete, the SEO program will now focus on improving the popularity of the new optimized pages. It will include registering the website in local business directories, posting on its Google My Business, Google+, Facebook and Linkedin pages, and increasing positive customer reviews. In addition, monthly blog posts will be written and syndicated to blogs established on the popular blogging platforms WordPress, Blogger, Medium and Weebly.
WSI will monitor the SEO campaign results using Google Analytics and the Search Console. Each month WSI will produce a report that includes key metrics such as organic traffic, organic rankings, organic links, conversion and conversion rates. We expect to achieve significantly increased lead generation rates from this SEO program. About The WSI Touch in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.
With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to succeed.
This blog post is originally published on https://thewsitouch.com/blog/national-helium-and-industrial-gas-supplier-engages-wsi-for-seo-and-pay-per-click-marketing/
Mt. Pleasant Blacktopping and Asphalt of Fairfield, Ohio has delivered new roads, complete site work, and custom asphalt paving for commercial and residential customers for over 50 years. While they manufacture premium hot mix asphalt for all projects they install, they also offer it to construction and paving companies in Southern Ohio. This is a new website and the first complete website for Mt. Pleasant Blacktopping using the domain of www.PremiumPavement.com. The website targets business and municipal decision makers for full commercial site development and resurfacing pavement projects. Mt. Pleasant Blacktopping can repave parking lots over the weekend to minimize business disruption. They also deliver residential paving for driveways, walkways and other hard surface needs like tennis courts. As an added value, decorative asphalt is impressive in performance and aesthetic appeal. Finally, Mt. Pleasant Blacktopping sells premium hot mix and usually make and fill orders ahead of their needs for projects.
WSI delivered a WordPress website, and is executing Paid Search and SEO campaigns. The goal of both is to cultivate lead generation and share Mt. Pleasant Blacktopping’s expertise. The SEO implementation is focusing on their core competencies: Asphalt paving company Commercial asphalt and paving Residential asphalt and blacktop paving Hot mix asphalt Stamped asphalt Paid Search (PPC) has focused on three campaigns: Commercial Solutions for Site Development, Paving, and Resurfacing Residential Paving, Decorative Asphalt and Resurfacing Premium Hot Mix Asphalt
Customized tracking of key performance indicators will continue as WSI will measure links to the new SEO pages, rankings on the keywords, organic entrances pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors. With this approach, we can see all the elements which lead to the clients end goal: more roads and driveways paved as well as more trucks full of premium hot mix. Who knew blacktop could be so hot and exciting?
This marketing strategy includes Directory Listing optimization and high quality content syndication with link building to Tumblr, WordPress, Weebly, and Blogger. WSI’s Global Resources Benefit Local Businesses WSI is the world’s largest network of Digital Marketing Consultants, 80 countries and all US states. WSI has helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing tactics, businesses can have a WSI Digital Marketing Strategy tailored to their individual needs and budget to elevate their digital presence and business growth. In 2017, WSI consultants received 7 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to 75.
To learn more contact BraveWeb, LLC a WSI firm today.
This post originally appeared: https://www.wsiworld.com/nicholasgantenberg/2017/09/19/mt-pleasant-blacktopping-chooses-wsi-new-digital-presence-website-seo-paid-search/
WSI Digital Marketing has recently launched new localized SEO and paid search engine marketing efforts for USA Vein Clinics, a nationwide network of state of the art facilities dedicated to the treatment of venous insufficiency. In each vein center, cardiovascular doctors specialize exclusively in problems with circulation and provide comprehensive evaluation and treatment plans utilizing the most modern equipment and an individual approach to each client. WSI is tasked with SEO for local clinic location as well as paid search in 4 major markets.
The most common offering is for varicose vein treatment, which can end the pain of varicose veins and reduce the risks of having them. Most insurance carriers cover the procedures, which are done by cardiovascular specialists and usually take under an hour with minimal recovery times. They treat all types of venous insufficiencies and offer EVLT treatment, sclerotherapy treatment, micro-phlebectomy treatment, as well as treatment for varicose veins, spider veins, and reticular veins. Symptoms are not always visible. Instead, people may suffer from tiredness, heaviness, swelling, aching pains, burning, itching, cramps, restless leg syndrome, and even non-healing ulcers. While some people develop varicose veins, the others have so-called “spider” veins, yet other ones have swollen legs as a single sign of vein disease. Eventually and regardless of the type of venous disorder, the condition can lead to serious complications, including trophic ulcers, bleeding, infection and even blood clot formation.
Some of the local clinic locations are: Varicose Vein Treatment in Chicago, Illinois Varicose Vein Treatment in Seattle, Washington Varicose Vein Treatment in Boston, Massachusetts Varicose Vein Treatment in Los Angeles, California
USA Vein clinics can be found at www.usaveinclinics.com for more information.
WSI Digital Marketing is the largest organization of digital marketing consultants in the world, with offices in over 80 countries.
This post originally appeared here: http://www.onlinewsimarketing.com/usa-vein-clinics-selects-wsi-seoppc/
Empire Fence is a leading Arizonan fence contractor specializing in commercial fencing and residential fences for the Southwest United States. They are a one stop shop for all types of large fencing projects. Our products and services for industries such as schools, prisons, commercial development, professional ball fields, hotels and general manufacturing.
For over three decades Empire fence company has helped customers with solutions such as:
In 2017, Empire Fence of Arizona hired our agency to improve their visibility and prominence in online search to reach more companies. After extensive keyword research and a new website build, 10 keywords were selected and the website was redesigned and rewritten in order to create more leads. A PPC campaign was revamped as well as improved analytics was added to both boost quick leads but also so we could measure the effectiveness of all our proactive marketing efforts to determine the best R.O.I for the CEO/Owner of the company. Lastly, 4 new sites were created on WordPress.com, Blogger, Weebly, and Tumblr to increase their visibility.
Since April, our digital marketing agency has expanded Empire Fence’s online presence greatly! Our off-page optimization from extensive link building, blogging and social media effort has increased their visibility throughout Phoenix and is creating new leads daily and more commercial requests for proposals. This post originally appeared here at http://esparkmarketing.com/2017/07/31/empire-fence-arizona-chooses-usi-expand-online-presence/
Premier Park & Play, a playground equipment supplier for schools, parks, campgrounds and child care centers in Massachusetts, Connecticut and other parts of New England, has engaged WSI to implement an SEO program and pay-per-click advertising campaigns to generate leads for the company. Premier’s products include
The company provides services including the planning, design and construction of playgrounds, installation of playground equipment, and even fundraising campaigns for the client’s playground project. From traditional equipment such as slides and jungle gyms to fantasy themed playground castles, larger than life outdoor musical instruments, and waterplays and splashpads, Premier Play and Play has built many magical playgrounds for towns, schools and non-profit organizations in New England.
The goal of the WSI engagement is lead generation. The company had tried trade shows and advertising on industry websites, but the results were not satisfactory. WSI proposed a digital marketing strategy that included website development, SEO and pay per click advertising.
First, WSI enhanced the company’s website to include a form for lead generation and a portfolio of playground projects.
Next, we performed comprehensive keyword research and selected specific keywords that were then mapped to the relevant pages of the website. Then, employing advanced on-page optimization techniques, new web copies were written for those pages, which were optimized for the selected keywords.
With the on-page optimization complete, the SEO program will now focus on improving the popularity of the new optimized pages. It will include registering the website in local business directories, posting on its Google+, Facebook and Linkedin pages, and increasing positive customer reviews. In addition, monthly blog posts will be written and syndicated to blogs established on the popular blogging platforms Tumblr, WordPress, Blogger, and Weebly.
In addition, a Google Adwords campaign, managed using the intelligent Acquisio platform, will be implemented to generate traffic and hot leads.
WSI will monitor the SEO and Adwords campaign results using Google Analytics and the Search Console. Each month WSI will produce a report that includes key metrics such as organic and paid traffic, organic rankings, organic links, conversion and conversion rates. We expect to achieve significantly increased lead generation rates from these SEO and pay-per-click advertising programs.
This blog post is originally published on http://www.thewsitouch.com/playground-equipment-company-engages-wsi-seo-pay-per-click-advertising/