Seth A. Leeb Architect Retains WSI For Web Development and Marketing Program

Seth A. Leeb Architect Logo
WSI has announced that it has recently partnered with Seth A. Leeb Architect of Parsippany New Jersey to redesign their website, increase their web presence rankings and implement a digital brand marketing program for the organization. The new Seth A. Leeb Architect website can be viewed at https://leeb-architecture.com.
Seth A. Leeb, AIA currently heads his own architectural design firm in Parsippany, New Jersey. The three-person firm includes a licensed Architect and two Architectural Project Managers. Although the firm has a diverse practice, including commercial, industrial and religious buildings, the firm’s specialty is period residential additions/renovations of various sizes. This year marks the firm’s twentieth anniversary.
WSI Marketing Program For Seth A. Leeb Architect
 
Seth_leeb_architect
Mr. Leeb’s original website was not visually compelling and had absolutely no optimization for search. WSI was engaged to do the web design and implementation, as well as provide all the copywriting and SEO operations for that would drive both residential and commercial architecture projects in New Jersey. WSI reviewed and did extensive background research on the Architectural industry as well as the current trends in commercial architecture and residential architecture to come up with the visual concept of the new Seth A. Leeb Architect website.
As a result of Detailed Search Term analysis localized to northern New Jersey., WSI created SEO optimized page content catering to the unique service offering of the Seth A. Leeb Architect brand. These include:

The marketing program that WSI has implemented for Seth A. Leeb Architect includes organic Search Engine Optimization, content marketing and Social Media advertising. WSI’s SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including, WordPress, Weebly and Blogspot in addition to several other WSI proprietary content distribution platforms.

Results in Short Order

In a NYC suburb area crowded with freelance architect’s, Seth Leeb’s website stands out. A tally taken only 3 months after start of the program indicates Mr Leeb has had over a dozen requests for new bids and has closed business worth well over $100K. We expect lead arrival will only go up from here.  Mr. Leeb advises that his last website brought in only one or two leads per year.
Commercial Architect NJ Ranking
Call WSI for a Digital Branding Overview
For those looking to see what a truly personalized marketing solution looks like, why not give WSI a call today?
This Blog Originally published at https://www.winm-nj.com/blog/seth-a-leeb-architect-retains-win-marketing-winm-for-web-development-and-marketing-program/

Mt. Pleasant Blacktopping chooses WSI for a New Digital Presence: Website, SEO and Paid Search

Mt. Pleasant Blacktopping chooses WSI for a New Digital Presence: Website, SEO and Paid Search
Mt. Pleasant Blacktopping and Asphalt of Fairfield, Ohio has delivered new roads, complete site work, and custom asphalt paving for commercial and residential customers for over 50 years.  While they manufacture premium hot mix asphalt for all projects they install, they also offer it to construction and paving companies in Southern Ohio.  This is a new website and the first complete website for Mt. Pleasant Blacktopping using the domain of www.PremiumPavement.com.  The website targets business and municipal decision makers for full commercial site development and resurfacing pavement projects.  Mt. Pleasant Blacktopping can repave parking lots over the weekend to minimize business disruption.  They also deliver residential paving for driveways, walkways and other hard surface needs like tennis courts.  As an added value, decorative asphalt is impressive in performance and aesthetic appeal.  Finally, Mt. Pleasant Blacktopping sells premium hot mix and usually make and fill orders ahead of their needs for projects.
WSI delivered a WordPress website, and is executing Paid Search and SEO campaigns.  The goal of both is to cultivate lead generation and share Mt. Pleasant Blacktopping’s expertise.
The SEO implementation is focusing on their core competencies:
Asphalt paving company
Commercial asphalt and paving
Residential asphalt and blacktop paving
Hot mix asphalt
Stamped asphalt
Paid Search (PPC) has focused on three campaigns: 
Commercial Solutions for Site Development, Paving, and Resurfacing
Residential Paving, Decorative Asphalt and Resurfacing
Premium Hot Mix Asphalt
Customized tracking of key performance indicators will continue as WSI will measure links to the new SEO pages, rankings on the keywords, organic entrances pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors. With this approach, we can see all the elements which lead to the clients end goal: more roads and driveways paved as well as more trucks full of premium hot mix.  Who knew blacktop could be so hot and exciting?
This marketing strategy includes Directory Listing optimization and high quality content syndication with link building to Tumblr, WordPress, Weebly, and Blogger.
WSI’s Global Resources Benefit Local Businesses
WSI is the world’s largest network of Digital Marketing Consultants, 80 countries and all US states. WSI has helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing tactics, businesses can have a WSI Digital Marketing Strategy tailored to their individual needs and budget to elevate their digital presence and business growth.  In 2017, WSI consultants received 7 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to 75.
To learn more contact BraveWeb, LLC a WSI firm today.
This post originally appeared: https://www.wsiworld.com/nicholasgantenberg/2017/09/19/mt-pleasant-blacktopping-chooses-wsi-new-digital-presence-website-seo-paid-search/

The Kerry Company chooses WSI for their SEO campaign

actuator -jm-unit
Hydraulic rotary, valve, and linear actuator manufacturers, The Kerry Company realized their SEO efforts were losing pressure fast. Adept at meeting the engineering design needs for big-industry giants in the steel, mining, power generation and utility fields, its digital marketing plans were falling flat. Luckily, the actuator authority found the perfect solution to pumping up their web presence: The digital marketing experts at WSI.
Custom-made for each application they are put to use for, The Kerry Company manufactures an array of actuator designs, including their popular industrial linear actuators and hydraulic valve actuators. The company’s uniquely designed products stand out from competitors, joining together the advantages of conventional electrical rams (compactness and easy installation) and the advantages of hydraulics (smooth linear motion, adjustability, safety, and reliability) with the creation of actuators that incorporate into a single compact component a hydraulic pump enclosed in a sealed reservoir (including flow, pressure and functional control valves), as well as a double-acting heavy-duty hydraulic cylinder or rotary actuator.
For more than 35 years The Kerry Company has served manufacturers, OEM contractors and engineering consultants, providing exceptional service and high-quality, cutting-edge products that can withstand the extreme demands and environments of a broad spectrum of industrial operations. Designed and manufactured for each client’s precise needs, The Kerry Company quickly and reliably produces precise, reliable, safe, and efficient equipment that is utilized by such industry behemoths as Arcelor Mittal, American Electric Power, Massey Energy and Foundation Coal.
Helping the company achieve significant expansion results both digitally and geographically, WSI created a web presence for The Kerry Company as high-tech and exceptional as its product line. To enhance the company’s searchability and subsequent rankings in Google and internet searches, WSI increased The Kerry Company’s brand awareness and web presence through a custom-tailored marketing plan, including website refresh and blogging campaigns through WordPress, Tumblr, Blogger, Weebly & Google+.
About WSI
WSI is one of the world’s largest digital marketing agencies and a leader in Internet marketing, local SEO, national SEO, Paid Search and Social Media Marketing. With over 1,100 offices in 82 countries around the globe, WSI has helped thousands of companies develop and execute comprehensive digital marketing strategies. Contact WSI today to discuss your goals, or to do an analysis of your current marketing activities.
The blog was originally posted on http://www.wsiebranding.com/blog/the-kerry-company-chooses-wsi-for-their-seo-campaign
 
 

ECONOMIC SCIENCES FACULTY HIRES WSI FOR SEO SERVICES

Francisco Marroquin University - Economic SciencesFrancisco Marroquín University (Universidad) in Guatemala is one of the most prestigious establishments in the country as well as the rest of Latin America. Founded in 1971, it has various faculties being Economic Sciences (Ciencias Económicas) one of the best in the region.
This faculty was founded in 1972 and offers a world class academic program and experience dedicated to talented and disciplined students.  Located in the heart of Guatemala City its campus is surrounded by gardens and forest that serves as habitat for more than 850 varieties of plants and 200 species of birds which converge with modern and technologically advanced buildings.
Among all universities in Guatemala (Universidades en Guatemala) that offer degrees (carreras universitarias) related to the business environment,  the economic Sciences Faculty from UFM provides the ideal environment for personal, career and academic growth with degrees such as Business Administration (Administración de Empresas), Industrial Engineering (Ingeniería Industrial), Computer Science (Ingeniería en Sistemas), etc.
POSITIONING AS LEADERS ON SEARCH ENGINES
Understanding the importance that the digital environment has today and knowing as a fact that the Economic Sciences faculty is a prestigious and innovative leader in business education, Estrategia Digital WSI was recently hired to develop a strategy to position the faculty among the top on search engines.  We are aware that the new generation of students utilizes this valuable tool to investigate and search for alternatives and information about probable degrees that provides them with a brighter future and career. The first phase will include phrases such as:

  • Universities in Guatemala
  • College Degrees
  • Business Administration
  • Industrial Engineering
  • Computer Science
  • Economic Sciences

With this new Digital Marketing, the Faculty is moving towards the future and hopes to attract more students searching for a better education.
This blog first appeared at http://www.estrategiadigitalwsi.com/FCE-hires-WSI- for-SEO on Dec. 20 2015.

Creative Search Marketing Helps Designer Fireplaces

Fireplace-infographicDesigner Fireplaces is one of the world’s top alternative natural heating companies. The marketing challenge was simple – our client is based in South Africa, where the majority of people don’t know that these kinds of fireplaces even exist, never mind them being available. Furthermore, explaining the benefits of a heat retaining fireplace to someone that has never experienced it for themself, is challenging at best.
To addresFireplace-1s this, WSI thoroughly researched the search engine marketing opportunity and identified a wide range of fireplace related phrases (e.g. eco-friendly fireplaces, wood burning fireplaces, child friendly fireplaces, energy efficient fireplaces, built-in fireplaces and more) that South Africans are familiar with and set about ensuring that Designer Fireplaces would be found for these phrases and thereby connect with their target market. The result, is that our client’s business has expanded and they now have a number of very satisfied client’s with fireplaces in Cape Town and even more with fireplaces in Johannesburg.
3 Key Points That Make These Fireplaces Different

  1. Traditional fireplaces allow more than 80% of the heat to escape out the top of the chimney. With a heat storage fireplace, not more than 10% of the heat escapes – now that is efficient.
  2. They are absolutely hassle free:
    • You load the fire once, light it and enjoy the show for roughly 2.5 hours. No further Fireplace-3refuelling required. During that time the core of the fireplace is quietly working it’s magic, soaking up all of that excess heat so that long after the fire has died down, the heat can still be radiated out to keep you warm. In fact, most of their clients find the targeted area remains comfortable for up to 24 hours after lighting the fire.
    • If you think that’s impressive, but you’re still on the fence because you detest cleaning fireplaces, you’re going to love this next point. These fires burn at over 800 degrees celsius, which means only 1% of the original wood mass is left over when the fire is finished. All you do is flip the handle to seal the door… no cleaning of the ash, no fireplace odour, no dust.  Simply add more wood 24 hours later and light the fire again. If you use the fire every day during winter you might need to empty it every 3 – 4 months.
  3. They can be styled just the way you want it… tired of buying the same old fireplace in a box, and then you have to adapt your decor to try match that lump of metal? Well then you’ll love the fireplace designs that are possible with these fireplaces. Interior designers, architects, renovators… they all agree, when it comes to creating the heart(h) of a home, it’s hard to match the flexibility of these fireplaces and the design opportunities they unlock.

What Did WSI Do For Designer Fireplaces?
Fireplace-14Right from assisting with the choice of the domain name, through to the website design, writing of the content and development of the site, WSI delivered the full setup. After that WSI was appointed to handle the initial setup and management of the PPC campaign and Search Engine Optimisation campaign. This includes both Local and National SEO campaigns and therefore includes a mix of:

  • Content Creation and Blogging
  • Business Directories & Citations
  • Social Sharing across various platforms
  • Natural Keyword Based Link Growth

WSI has also created content syndication opportunities across the digital marketing landscape using Tumblr, WordPress, Blogger, Weebly, Behance and Google+ to name but a few.
The Way Forward
This is a tough, competitive market with some very strong established brands. At WSI we welcome the challenge and look forward to unlocking the full search marketing potential for our client as the campaign matures.
This blog originally appeared on: http://blog.wsiwebmarketing.co.za/creative-search-marketing-helps-designer-fireplaces/

REPCA, MAIN RAW MATERIAL DISTRIBUTOR, HIRES WSI FOR SEO

REPCARepca is a Guatemalan distributor for the Central American Region of raw material, ingredients and packaging material needed for the food, cosmetic and pharmaceutical industries.
With 30 years of experience in the market they recently defined their marketing strategy for 2016 which includes positioning their services on digital media.  One of the main needs is optimizing their website for search engines (Google, Yahoo, Bing).  Recently REPCA in Guatemala hired Estrategia Digital WSI for SEO that includes landing page creation that will allow them to be found and contacted for their main services and products.
RAW MATERIAL DISTRIBUTION COMPANY
Being a distribution Company (empresa de distribución) for the Central American market and one of the most experienced raw material distributors in Guatemala (distribuidores de materias primas en Guatemala), two of their main objectives are: Contacting companies that want to expand and sell their products in the region and find end clients to sell them to.  This positions Repca as the prefect partner worried about quality and customer service.
WHY DIGITAL MARKETING
To be able to reach sales quotas and bring along more products for distribution, having a sound online positioning strategy in place is very important.  Because of Repca´s regional reach, many of their potential strategic partners and end clients looking for quality raw materials, ingredients and packaging material for the food, cosmetic and pharmaceutical industries do business outside Guatemala.  Online positioning so Repca can be found in searches is an immediate need and the reason Estrategia Digital WSI was hired to conduct a strategy that will have their main products and services ranking on search engines. The products include:
Colorantes naturales
Conservantes para alimentos
Aditivos alimentarios
Material de empaque
For more information about Repca you can check www.repca.com
This blog was posted originally in http://www.estrategiadigitalwsi.com/repca-hires-seo-services/