eTopUpOnline.com offers an online platform for prepaid mobile users to recharge their mobile minutes quickly and conveniently. The company offers mobile recharge in over 120 countries around the world and has partnerships with over 220 mobile network providers globally. Prepaid phones are a convenient option for people who are living away from their native countries and need an inexpensive way to communicate with family back home, or who need to provide financial support to their families back home. eTopUpOnline.com makes it even more affordable by offering loyalty programs and reward points that can later be redeemed by their customers for more minutes.
Not Their First SEO Experience
The company has worked with various marketing agencies in the past but had not been happy with the results. Only approx. 25% of their website traffic was coming from organic search, while the majority of the traffic was coming through paid advertising, direct and referrals. They were looking for better organic positioning, attention to details and strategic thinking. That’s when they hired WSI in early 2019 to help them reach their goals.
The WSI Approach
We decided to implement the project with a phased approach of promoting one international corridor at a time for eTopUpOnline.com. This would give us an opportunity to understand the company, its customers, the market and their challenges. We can take the lessons learnt from the first phase and implement it to the other corridors later. So at this early stage in the project, our focus is to promote the company’s sales in Haiti, for the two major telecom providers – Natcom Haiti and Digicel.
We started with adding fresh, meaning full content on the SEO landing pages, optimizing the landing pages with the target keywords, and making other changes on the website aimed at improving conversion.
One the on-page work was complete, we moved to off-page activities, as part of which we are syndicating freshly written content to blogging platforms like Tumblr, Weebly, Medium, Blogspot, Issuu, and WordPress
The early results of the campaign are very encouraging. Within first two months of starting off-page activities, we improved organic traffic by 72% over the previous Year and traffic from Haiti increased by 148%. This is just the beginning, we continue to improve upon and optimize our campaign, and are committed to bring even better results in the following months. We plan to launch the second phase of the SEO campaign soon, with efforts to improve traffic and revenue from other countries.
There are many employment attorneys in Boston. If you do a search on Google for employment lawyers, you will find many Google Ads, a four-pack on the map, as well as organic listings that include many lawyer directories such as superlawyers.com, justia.com, findlaw.com, avvo.com, lawyers.com, hg.org, and martindale.com as well as some listings from law firms. As a lawyer, you may choose to subscribe and even advertise in the directories or engage in an SEO consultant to help you rank on the first page of Google for relevant keywords, or do both.
Three years ago, executive employment attorney Robert Adelson decided to cancel his directory subscription and advertising on one of the above directories and engaged WSI to help him generate leads through SEO, i.e. improve his website’s ranking on Google for keywords relevant to his executive employment practice. He has not looked back since. He has been very satisfied with the results and has again renewed his SEO and email marketing contract with WSI.
A seasoned attorney experienced in negotiating executive employment contracts, Attorney Adelson has counseled and represented CEOs, Chief Financial Officers, Chief Operating Officers, Chief Scientific Officers, Chief Technology Officers, Chief Marketing Officers, and various vice presidents of Sales, Marketing and other senior executive roles. His clients are from Massachusetts, New York and throughout the country in diverse industries that include software, e-commerce, telecommunications, financial services, biotechnology, pharmaceuticals, medical device, food, retail and consumer products, and industrial supplies.
As an executive employment agreement lawyer, he helps C-suite executives secure the best employment terms including compensation, relocation, tax gross-ups, restricted stock and options. Executives often receive compensation not only in the form of salaries but also bonuses and equity. An executive compensation attorney like Attorney Adelson will make sure his clients receive the strongest possible compensation for their work, protect their short-term and long-term interests while providing a high level of tax efficiency. With extensive experience and background experience in tax, contracts, executive equity compensation, he helps clients maximize their equity position and achieve the maximum benefit and tax favored treatment from their equity opportunity. For executives who are leaving their jobs either voluntarily or not, he also serves as their executive severance agreement lawyer, helping them develop exit strategies and arrange the best possible outcomes.
Accomplished Author of Executive Employment
Robert Adelson, esq. is an opinion columnist for CEO World magazine, which is the world’s leading business magazine written for CEOs, CFOs, CIOs, senior management executives, business leaders, and high net worth individuals worldwide. He has also published executive employment articles on, CEO Refresher, IEEE Reflector, Boston Business Journal and other publications. These articles include topics such as
executive employment agreement negotiation,
executive job offers for women, startups, CSOs, CTOs, CFOs, COOs, and CEOs,
executive severance negotiation,
restricted stock, RSUs and phantom stock,
retention and change of control agreements.
Digital Marketing Program
Three years ago in December 2016, WSI designed and implemented a custom content marketing and SEO program for Attorney Adelson. Articles were written and published on CEOWorld magazine or other magazines, on LinkedIn and on his website. In addition, monthly blog posts are written and syndicated to his blogs on popular blogging platforms:
These are used to build links to his website as well as enhance his online presence. Monthly newsletters also include links to help drive traffic to the website.
In addition, we also make weekly posts on his Google My Business listing as well as on his Linkedin profile and LinkedIn page. Followers on his Linkedin profile and page has increased consistently over time.
During the past three years since we implemented this SEO and email marketing program, Attorney Adelson has been receiving highly qualified leads that have converted into good clients. He is very happy with the results and has gladly signed on to continuing the program. We are confident that our ongoing efforts in SEO and other digital marketing activities will continue to deliver exemplary results for our client.
About The WSI Touch in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.
With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to succeed.
Perna & Abracht , LLC is a full-service law firm in Kennett Square, PA. The firm’s partners represent their clients in cases ranging from Divorce and Family Law, Business and Corporate Law, Employment Law, Estate Planning, Personal Injury, Medica Malpractice and so on.
The firm is well known in the local area but before engaging WSI, their internet presence needed some work. The website was old and outdated and did not represent the firm well. They did not show up in search results for any terms related to their areas of practice, and they had engaged different lead generation services in the past but had not been happy with the results.
Perna & Abracht engaged WSI to tackle these challenges and handle their Digital Marketing. The foundation of a strong Digital Marketing Strategy is a good website, so we addressed that issue first and foremost. The firm’s website underwent a complete makeover resulting in a modern, responsive website with intuitive navigation. The website makeover was followed by the implementation of an SEO campaign.
As part of the SEO strategy, we have optimized the website for the following key search terms –
We are writing high-quality content for the firm, to answer the common questions prospective clients have in mind before they engage with a lawyer. Besides publishing this content on the website monthly, this content is also being published at some external blogging profiles we have set up for the firm, namely – WordPress and Blogspot
Besides the blogging profiles, we are also publishing some video content on the Perna & Abracht Youtube Channel.
The Early results of the campaign show high rankings for the website in the local Kennett Square area for all the target search terms, resulting in some qualified leads. The larger Chester County area is picking up rankings gradually and we are confident that in due time, the campaign will produce strong results and consistent leads.
The market for dry cleaning and laundry services in
Boston is competitive. To increase online visibility and acquire customers
online, Utopia Cleaners has engaged WSI to build a new website and perform
search engine optimization on the website.
The founder of Utopia Cleaners is a pioneer in wet cleaning,
a cleaning method that replaces the traditional dry cleaning chemical, perc,
with biodegradable detergents. He experimented and perfected the wet cleaning
system at his processing plant in Arlington, MA. As a result, workers there are
no longer exposed to perc, and the plant no longer produces hazardous wastes.
Together with its suburban locations in Arlington, Woburn
and Newton, Utopia Cleaners now operates six dry cleaners in Boston.
With a fleet of five trucks, Utopia Cleaners also has a
drop off and dry
cleaning pickup service covering the areas of downtown Boston, Back Bay,
Allston/Brighton, NU, BU, MIT, Harvard, Charlestown, South Boston, East Boston,
as well as the suburban cities and towns of Cambridge, Brookline, Everett,
Chelsea, Medford, Newton, Wellesley, Arlington, Belmont, Winchester, Woburn and
Lexington. Utopia Cleaners dry
cleaning delivery service is free and available 8am to 8pm on weekdays.
New Website for Dry Cleaner
A new website with the new domain name
utopiacleanersboston.com was designed and built by WSI after the acquisition. The
mobile responsive website is built on WordPress and is secured with SSL. It
contains conversion forms for pickup and delivery service, as well as VIP
rewards program membership registration. The conversion rates of these forms
are tracked by Google Analytics.
Relevant landing pages on the website are optimized for select
dry cleaning and laundry service keywords as well as geographical keywords
Local SEO Program for Dry Cleaner
An ongoing SEO program has been designed and implemented by WSI
after the new website was launched. Blogging, link building, citation building,
and customer reviews are key to getting the new website rank on the first page
of search results the selected keywords.
An onsite blog, called Look Your Best, contains articles
about garment care, dry cleaning, laundry tips, etc., which helps to attract
visitors to the website. WSI will publish monthly blog posts on this blog. In
addition, monthly blog posts will be written and syndicated to a home and family blog, a healthy
living blog, a housekeeping blog, and a family life blog, thereby building links to the
website. The Google My Business listings of the six dry cleaner locations will
be updated with new business information, optimized and weekly posts will be
published. WSI’s local SEO program also includes optimizing citations in business
directories such as Yelp, Bing, Mapquest and others. In addition, we will also
create frequent social posts on Facebook, Twitter, Google My Business and
Pinterest. Customers have provided feedback as well as reviews on these social
Email Marketing for Dry Cleaner
WSI also provides email marketing service for Utopia Cleaners.
Using Constant Contact’s professional email marketing platform, email
newsletters will be sent to the company’s customer list once or twice each
month. The email blasts contain dry cleaning and laundry service coupons which
are also posted on Google My Business and social media sites including Facebook
and Twitter. These monthly promotions will help to retain customers as well as
drive traffic to the website.
WSI will track key metrics such as website traffic,
rankings, organic links, conversion and conversion rates using Google Analytics
and Search Console. We are confident that Utopia Cleaners will be able to grow
their business successfully using our digital marketing solution.
About The WSI Touch
in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and
medium-sized businesses in Greater Boston to increase their leads and sales.
The company works closely with its clients to explore their needs, goals and
target markets in order to suggest the best digital marketing solution
to generate measurable results. Services include website design and
development, search engine optimization, digital advertising, social media
marketing, email marketing and more.
With offices in over 80 countries and each of them well
equipped to bring their knowledge of global digital marketing trends to your
business to achieve the best local results, you can trust WSI has the
expertise, advanced insight and power to help your business succeed.
The Southern California-based company is a family-owned business launched in 1988 to serve the greater Los Angeles area including the San Fernando Valley. As a home services business, the residential window washing company has traditionally relied on a steady stream of leads from a Google AdWords campaign that WSI manages for the company year-round.
Recently, the company’s management decided he would like to see if WSI could indeed create an SEO campaign that would result in his company being listed on the first page of a Google search result. The owner is particularly interested in a variety of high-value key phrases linked to town-specific website pages:
Residential Window Cleaning All American Window Cleaning’s professionals offer you a safe residential window cleaning service that features all necessary precautions to protect your property.
Commercial Window Cleaning The company’s window cleaning professionals can also handle all your commercial window cleaning needs safely and efficiently. You can rest assured knowing that All American maintains proper insurance requirements for commercial window washing companies.
Rain Gutter Cleaning Service In addition to residential and commercial window cleaning services, the company offers rain gutter cleaning service. This includes removal of all debris from gutters and downspouts, and the company guarantees that all rain gutters will operate and drain properly for first storm after clean gutter service.
Pressure Washing Clean buildings and windows require the use of high-power pressure washers. All American works with the latest and most advanced pressure washer systems. Their equipment provides pressure washing and pressure cleaning services for the exterior of your homes and buildings using environmentally safe cleaning products.
Solar Panels California home owners in particular will appreciate All American’s capability to clean specialized solar panels. The company offers service on a quarterly and bi-monthly basis, ensuring solar panels continue to work efficiently year round.
The company’s technique involves a hands-on window cleaning method. They have expertise cleaning a variety of window styles, including French pane glass, divided lights, standard two panel windows, leaded glass, skylights, custom architect corner windows, triangular glass and glass brick. When it comes to screens, they can handle standard screens, alarm screens, and custom made screens. All work is done with biodegradable chemicals that are not harmful to the environment. They also are respectful of your time, so they get the service done as efficiently as possible, leaving your home, or business, sparkling.
As the population ages, the
demand for senior care facilities in the Greater Boston area grows. From 55+
housing complexes, assisted-living, nursing homes to services such as in-home
care and adult day care, many businesses have sprung up to meet the need.
Competition heats up and these businesses began to turn to digital marketing
techniques for lead generation.
Last year, WSI started a local
search engine optimization program for Newton, MA-based home care agency,
Visiting Angels Newton/Canton, to generate leads online. Accredited by the
Massachusetts Home Care Alliance, the company has been serving Greater Boston
since 2004. It provides home care services for the elderly and disabled adults,
including respite care, 24 hour care, dementia care, Alzheimer’s care, and other home care services. These
non-medical services are delivered by home health aides who are experienced, respectful and
compassionate. They are HHA or CNA-certified, have at least three years’
experience in home care and are trained by the agency to provide high quality
care. They will perform tasks such as personal care, mobility assistance, light
housekeeping, meal prep, errands & transportation, medication reminders,
and also provide companionship.
As a home care services provider with over 250 professional
home caregivers, the company has won the Best of Home Care Leader in Excellence
award from the national independent client satisfaction survey firm Home Care
Pulse five years in a row and has also been named a Top Place to Work by the
Since we started the local SEO
program last May, rankings of relevant keywords have improved and monthly
organic visits to the website as well as conversions have increased. Going
forward, WSI will continue to long form blog posts on the website to increase
organic traffic using long tail keywords.
In addition to the ongoing link
building strategies, we also add new pages optimized for new relevant keywords
to bring more traffic to the website. The agency will continue to publish
weekly posts on Google My Business and Facebook, as well as sending monthly
newsletters to customers and institutional partners. It also engages Home Care
Pulse to interview clients for testimonials. These are published on the
WSI will continue to monitor
the local SEO campaign results using Google Analytics and the Search Console,
including website traffic, rankings, and conversions. We expect to continue to achieve
significantly increased lead generation rates from this SEO program.
About The WSI Touch in Greater
2009, The WSI Touch has helped small and medium-sized businesses in
Greater Boston to increase their leads and sales. The company works closely with its clients to
explore their needs, goals and target markets in order to suggest the best
online solution to generate measurable results.
With offices in over 80 countries
and each of them well equipped to bring their knowledge of global digital
marketing trends to your business to achieve the best local results, you can
trust WSI has the expertise, advanced insight and power to succeed.