Perna & Abracht , LLC is a full-service law firm in Kennett Square, PA. The firm’s partners represent their clients in cases ranging from Divorce and Family Law, Business and Corporate Law, Employment Law, Estate Planning, Personal Injury, Medica Malpractice and so on.
The firm is well known in the local area but before engaging WSI, their internet presence needed some work. The website was old and outdated and did not represent the firm well. They did not show up in search results for any terms related to their areas of practice, and they had engaged different lead generation services in the past but had not been happy with the results.
Perna & Abracht engaged WSI to tackle these challenges and handle their Digital Marketing. The foundation of a strong Digital Marketing Strategy is a good website, so we addressed that issue first and foremost. The firm’s website underwent a complete makeover resulting in a modern, responsive website with intuitive navigation. The website makeover was followed by the implementation of an SEO campaign.
As part of the SEO strategy, we have optimized the website for the following key search terms –
We are writing high-quality content for the firm, to answer the common questions prospective clients have in mind before they engage with a lawyer. Besides publishing this content on the website monthly, this content is also being published at some external blogging profiles we have set up for the firm, namely – WordPress and Blogspot
Besides the blogging profiles, we are also publishing some video content on the Perna & Abracht Youtube Channel.
The Early results of the campaign show high rankings for the website in the local Kennett Square area for all the target search terms, resulting in some qualified leads. The larger Chester County area is picking up rankings gradually and we are confident that in due time, the campaign will produce strong results and consistent leads.
The market for dry cleaning and laundry services in
Boston is competitive. To increase online visibility and acquire customers
online, Utopia Cleaners has engaged WSI to build a new website and perform
search engine optimization on the website.
The founder of Utopia Cleaners is a pioneer in wet cleaning,
a cleaning method that replaces the traditional dry cleaning chemical, perc,
with biodegradable detergents. He experimented and perfected the wet cleaning
system at his processing plant in Arlington, MA. As a result, workers there are
no longer exposed to perc, and the plant no longer produces hazardous wastes.
Together with its suburban locations in Arlington, Woburn
and Newton, Utopia Cleaners now operates six dry cleaners in Boston.
With a fleet of five trucks, Utopia Cleaners also has a
drop off and dry
cleaning pickup service covering the areas of downtown Boston, Back Bay,
Allston/Brighton, NU, BU, MIT, Harvard, Charlestown, South Boston, East Boston,
as well as the suburban cities and towns of Cambridge, Brookline, Everett,
Chelsea, Medford, Newton, Wellesley, Arlington, Belmont, Winchester, Woburn and
Lexington. Utopia Cleaners dry
cleaning delivery service is free and available 8am to 8pm on weekdays.
New Website for Dry Cleaner
A new website with the new domain name
utopiacleanersboston.com was designed and built by WSI after the acquisition. The
mobile responsive website is built on WordPress and is secured with SSL. It
contains conversion forms for pickup and delivery service, as well as VIP
rewards program membership registration. The conversion rates of these forms
are tracked by Google Analytics.
Relevant landing pages on the website are optimized for select
dry cleaning and laundry service keywords as well as geographical keywords
Local SEO Program for Dry Cleaner
An ongoing SEO program has been designed and implemented by WSI
after the new website was launched. Blogging, link building, citation building,
and customer reviews are key to getting the new website rank on the first page
of search results the selected keywords.
An onsite blog, called Look Your Best, contains articles
about garment care, dry cleaning, laundry tips, etc., which helps to attract
visitors to the website. WSI will publish monthly blog posts on this blog. In
addition, monthly blog posts will be written and syndicated to a home and family blog, a healthy
living blog, a housekeeping blog, and a family life blog, thereby building links to the
website. The Google My Business listings of the six dry cleaner locations will
be updated with new business information, optimized and weekly posts will be
published. WSI’s local SEO program also includes optimizing citations in business
directories such as Yelp, Bing, Mapquest and others. In addition, we will also
create frequent social posts on Facebook, Twitter, Google My Business and
Pinterest. Customers have provided feedback as well as reviews on these social
Email Marketing for Dry Cleaner
WSI also provides email marketing service for Utopia Cleaners.
Using Constant Contact’s professional email marketing platform, email
newsletters will be sent to the company’s customer list once or twice each
month. The email blasts contain dry cleaning and laundry service coupons which
are also posted on Google My Business and social media sites including Facebook
and Twitter. These monthly promotions will help to retain customers as well as
drive traffic to the website.
WSI will track key metrics such as website traffic,
rankings, organic links, conversion and conversion rates using Google Analytics
and Search Console. We are confident that Utopia Cleaners will be able to grow
their business successfully using our digital marketing solution.
About The WSI Touch
in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and
medium-sized businesses in Greater Boston to increase their leads and sales.
The company works closely with its clients to explore their needs, goals and
target markets in order to suggest the best digital marketing solution
to generate measurable results. Services include website design and
development, search engine optimization, digital advertising, social media
marketing, email marketing and more.
With offices in over 80 countries and each of them well
equipped to bring their knowledge of global digital marketing trends to your
business to achieve the best local results, you can trust WSI has the
expertise, advanced insight and power to help your business succeed.
The Southern California-based company is a family-owned business launched in 1988 to serve the greater Los Angeles area including the San Fernando Valley. As a home services business, the residential window washing company has traditionally relied on a steady stream of leads from a Google AdWords campaign that WSI manages for the company year-round.
Recently, the company’s management decided he would like to see if WSI could indeed create an SEO campaign that would result in his company being listed on the first page of a Google search result. The owner is particularly interested in a variety of high-value key phrases linked to town-specific website pages:
Residential Window Cleaning All American Window Cleaning’s professionals offer you a safe residential window cleaning service that features all necessary precautions to protect your property.
Commercial Window Cleaning The company’s window cleaning professionals can also handle all your commercial window cleaning needs safely and efficiently. You can rest assured knowing that All American maintains proper insurance requirements for commercial window washing companies.
Rain Gutter Cleaning Service In addition to residential and commercial window cleaning services, the company offers rain gutter cleaning service. This includes removal of all debris from gutters and downspouts, and the company guarantees that all rain gutters will operate and drain properly for first storm after clean gutter service.
Pressure Washing Clean buildings and windows require the use of high-power pressure washers. All American works with the latest and most advanced pressure washer systems. Their equipment provides pressure washing and pressure cleaning services for the exterior of your homes and buildings using environmentally safe cleaning products.
Solar Panels California home owners in particular will appreciate All American’s capability to clean specialized solar panels. The company offers service on a quarterly and bi-monthly basis, ensuring solar panels continue to work efficiently year round.
The company’s technique involves a hands-on window cleaning method. They have expertise cleaning a variety of window styles, including French pane glass, divided lights, standard two panel windows, leaded glass, skylights, custom architect corner windows, triangular glass and glass brick. When it comes to screens, they can handle standard screens, alarm screens, and custom made screens. All work is done with biodegradable chemicals that are not harmful to the environment. They also are respectful of your time, so they get the service done as efficiently as possible, leaving your home, or business, sparkling.
As the population ages, the
demand for senior care facilities in the Greater Boston area grows. From 55+
housing complexes, assisted-living, nursing homes to services such as in-home
care and adult day care, many businesses have sprung up to meet the need.
Competition heats up and these businesses began to turn to digital marketing
techniques for lead generation.
Last year, WSI started a local
search engine optimization program for Newton, MA-based home care agency,
Visiting Angels Newton/Canton, to generate leads online. Accredited by the
Massachusetts Home Care Alliance, the company has been serving Greater Boston
since 2004. It provides home care services for the elderly and disabled adults,
including respite care, 24 hour care, dementia care, Alzheimer’s care, and other home care services. These
non-medical services are delivered by home health aides who are experienced, respectful and
compassionate. They are HHA or CNA-certified, have at least three years’
experience in home care and are trained by the agency to provide high quality
care. They will perform tasks such as personal care, mobility assistance, light
housekeeping, meal prep, errands & transportation, medication reminders,
and also provide companionship.
As a home care services provider with over 250 professional
home caregivers, the company has won the Best of Home Care Leader in Excellence
award from the national independent client satisfaction survey firm Home Care
Pulse five years in a row and has also been named a Top Place to Work by the
Since we started the local SEO
program last May, rankings of relevant keywords have improved and monthly
organic visits to the website as well as conversions have increased. Going
forward, WSI will continue to long form blog posts on the website to increase
organic traffic using long tail keywords.
In addition to the ongoing link
building strategies, we also add new pages optimized for new relevant keywords
to bring more traffic to the website. The agency will continue to publish
weekly posts on Google My Business and Facebook, as well as sending monthly
newsletters to customers and institutional partners. It also engages Home Care
Pulse to interview clients for testimonials. These are published on the
WSI will continue to monitor
the local SEO campaign results using Google Analytics and the Search Console,
including website traffic, rankings, and conversions. We expect to continue to achieve
significantly increased lead generation rates from this SEO program.
About The WSI Touch in Greater
2009, The WSI Touch has helped small and medium-sized businesses in
Greater Boston to increase their leads and sales. The company works closely with its clients to
explore their needs, goals and target markets in order to suggest the best
online solution to generate measurable results.
With offices in over 80 countries
and each of them well equipped to bring their knowledge of global digital
marketing trends to your business to achieve the best local results, you can
trust WSI has the expertise, advanced insight and power to succeed.
It was an honour to welcome Group 1
Mitsubishi to the fold in 2018, and the WSI Marketing team is excited to share
some insider info into how we went about bolstering their digital reach with
the help of best-practice SEO principles and a nimble approach to content
Meet The Client: Group 1 Mitsubishi
Our working relationship with Group 1
was established in 2008, and it has been a wonderful journey of discovery and
skill acquisition as we immersed ourselves in the intricacies of the South
African auto trade in order to provide this valued client with insight-based
solutions to their digital needs.
The Group 1 Mitsubishi dealership in
Kuils River, Western Cape was acquired during the third quarter of 2018. The
dealership is situated on the same premises as its sister dealership Group 1
Nissan, Group 1 Datsun and Group 1 Mahindra, and it only stood to reason that
they should also benefit from a similar increase in digital real estate as the
rest of the brands under this respected umbrella. That’s where WSI Marketing
The Big WSI Digital Rollout For Group 1 Mitsubishi
A preowned subsite was integrated at
the same time as the new site was launched and moving forward WSI will be
building SEO pages optimising for pre-owned Mitsubishi models and related
phrases as well. To keep things ticking over and drive even more link juice to
the site, we provide Group 1 Mitsubishi with monthly content marketing
services, on-site and off-site SEO, as well as Google Ads and remarketing
(including dynamic inventory ads on Google Ads). This includes the utilisation
of directory listings, social sharing, content syndication and blogging
platforms such as
WordPress, Blogspot, Tumblr, Weebly and Postach.io.
The Amazing Results Enjoyed So Far
SEO takes time, and we are happy to say
that our focused approach has yielded some exceptional results. Organic traffic
to the site has increased immensely, which has allowed Group 1 Mitsubishi to
use their site as a cost-effective marketing tool rather than a static
catalogue of their vehicles. In the competitive auto market, this is an
achievement in which our team takes great pride.
The Way Ahead for WSI & Group 1 Mitsubishi
The WSI Marketing team believes there
is still plenty more we can do to boost the Group 1 Mitsubishi rankings. As the
digital marketing playing field evolves, we upskill accordingly, keeping up
with the requirements for online excellence to ensure that our client stays at
the forefront of search-related innovation. As the Group 1 Mitsubishi offering
expands, we will continue to work in the wings to expand their online presence
and channel their marketing message to a cherry-picked demographic.
WSI was selected to build a new responsive eCommerce site and provide Search Engine Optimization (SEO) for Nature’s Hot Tub Treatment, an online store specializing in all natural products for cleaning and maintaining your spa, hot tub, and swimming pool. The new site has already gained momentum in organic search and we are working to expand this online presence with a combination of content marketing (onsite and social blogging), link building, paid advertising including Google Shopping, and email marketing.
Nature’s Hot Tub Treatment now has optimized pages based on relevant keywords for:
We have begun tracking the progress of our
marketing campaigns and reviewing the results achieved. To date, our Search Engine Optimization
efforts have yielded a 36% increase in Organic Traffic. Social including Google
My Business have improved 69%. We will measure, analyse, and report on the
ranking of each of the chosen keywords, new backlinks, traffic to the website
and much more. As our efforts continue,
we look forward to improved ranking, higher visitor traffic, and improved
We are excited about the strong beginning
to our business partnership with Nature’s Hot Tub Treatment.
For premium digital marketing services,
consult with WSI, the leader in digital marketing worldwide.