The Southern California-based company is a family-owned business launched in 1988 to serve the greater Los Angeles area including the San Fernando Valley. As a home services business, the residential window washing company has traditionally relied on a steady stream of leads from a Google AdWords campaign that WSI manages for the company year-round.
Recently, the company’s management decided he would like to see if WSI could indeed create an SEO campaign that would result in his company being listed on the first page of a Google search result. The owner is particularly interested in a variety of high-value key phrases linked to town-specific website pages:
Residential Window Cleaning All American Window Cleaning’s professionals offer you a safe residential window cleaning service that features all necessary precautions to protect your property.
Commercial Window Cleaning The company’s window cleaning professionals can also handle all your commercial window cleaning needs safely and efficiently. You can rest assured knowing that All American maintains proper insurance requirements for commercial window washing companies.
Rain Gutter Cleaning Service In addition to residential and commercial window cleaning services, the company offers rain gutter cleaning service. This includes removal of all debris from gutters and downspouts, and the company guarantees that all rain gutters will operate and drain properly for first storm after clean gutter service.
Pressure Washing Clean buildings and windows require the use of high-power pressure washers. All American works with the latest and most advanced pressure washer systems. Their equipment provides pressure washing and pressure cleaning services for the exterior of your homes and buildings using environmentally safe cleaning products.
Solar Panels California home owners in particular will appreciate All American’s capability to clean specialized solar panels. The company offers service on a quarterly and bi-monthly basis, ensuring solar panels continue to work efficiently year round.
The company’s technique involves a hands-on window cleaning method. They have expertise cleaning a variety of window styles, including French pane glass, divided lights, standard two panel windows, leaded glass, skylights, custom architect corner windows, triangular glass and glass brick. When it comes to screens, they can handle standard screens, alarm screens, and custom made screens. All work is done with biodegradable chemicals that are not harmful to the environment. They also are respectful of your time, so they get the service done as efficiently as possible, leaving your home, or business, sparkling.
As the population ages, the
demand for senior care facilities in the Greater Boston area grows. From 55+
housing complexes, assisted-living, nursing homes to services such as in-home
care and adult day care, many businesses have sprung up to meet the need.
Competition heats up and these businesses began to turn to digital marketing
techniques for lead generation.
Last year, WSI started a local
search engine optimization program for Newton, MA-based home care agency,
Visiting Angels Newton/Canton, to generate leads online. Accredited by the
Massachusetts Home Care Alliance, the company has been serving Greater Boston
since 2004. It provides home care services for the elderly and disabled adults,
including respite care, 24 hour care, dementia care, Alzheimer’s care, and other home care services. These
non-medical services are delivered by home health aides who are experienced, respectful and
compassionate. They are HHA or CNA-certified, have at least three years’
experience in home care and are trained by the agency to provide high quality
care. They will perform tasks such as personal care, mobility assistance, light
housekeeping, meal prep, errands & transportation, medication reminders,
and also provide companionship.
As a home care services provider with over 250 professional
home caregivers, the company has won the Best of Home Care Leader in Excellence
award from the national independent client satisfaction survey firm Home Care
Pulse five years in a row and has also been named a Top Place to Work by the
Since we started the local SEO
program last May, rankings of relevant keywords have improved and monthly
organic visits to the website as well as conversions have increased. Going
forward, WSI will continue to long form blog posts on the website to increase
organic traffic using long tail keywords.
In addition to the ongoing link
building strategies, we also add new pages optimized for new relevant keywords
to bring more traffic to the website. The agency will continue to publish
weekly posts on Google My Business and Facebook, as well as sending monthly
newsletters to customers and institutional partners. It also engages Home Care
Pulse to interview clients for testimonials. These are published on the
WSI will continue to monitor
the local SEO campaign results using Google Analytics and the Search Console,
including website traffic, rankings, and conversions. We expect to continue to achieve
significantly increased lead generation rates from this SEO program.
About The WSI Touch in Greater
2009, The WSI Touch has helped small and medium-sized businesses in
Greater Boston to increase their leads and sales. The company works closely with its clients to
explore their needs, goals and target markets in order to suggest the best
online solution to generate measurable results.
With offices in over 80 countries
and each of them well equipped to bring their knowledge of global digital
marketing trends to your business to achieve the best local results, you can
trust WSI has the expertise, advanced insight and power to succeed.
It was an honour to welcome Group 1
Mitsubishi to the fold in 2018, and the WSI Marketing team is excited to share
some insider info into how we went about bolstering their digital reach with
the help of best-practice SEO principles and a nimble approach to content
Meet The Client: Group 1 Mitsubishi
Our working relationship with Group 1
was established in 2008, and it has been a wonderful journey of discovery and
skill acquisition as we immersed ourselves in the intricacies of the South
African auto trade in order to provide this valued client with insight-based
solutions to their digital needs.
The Group 1 Mitsubishi dealership in
Kuils River, Western Cape was acquired during the third quarter of 2018. The
dealership is situated on the same premises as its sister dealership Group 1
Nissan, Group 1 Datsun and Group 1 Mahindra, and it only stood to reason that
they should also benefit from a similar increase in digital real estate as the
rest of the brands under this respected umbrella. That’s where WSI Marketing
The Big WSI Digital Rollout For Group 1 Mitsubishi
A preowned subsite was integrated at
the same time as the new site was launched and moving forward WSI will be
building SEO pages optimising for pre-owned Mitsubishi models and related
phrases as well. To keep things ticking over and drive even more link juice to
the site, we provide Group 1 Mitsubishi with monthly content marketing
services, on-site and off-site SEO, as well as Google Ads and remarketing
(including dynamic inventory ads on Google Ads). This includes the utilisation
of directory listings, social sharing, content syndication and blogging
platforms such as
WordPress, Blogspot, Tumblr, Weebly and Postach.io.
The Amazing Results Enjoyed So Far
SEO takes time, and we are happy to say
that our focused approach has yielded some exceptional results. Organic traffic
to the site has increased immensely, which has allowed Group 1 Mitsubishi to
use their site as a cost-effective marketing tool rather than a static
catalogue of their vehicles. In the competitive auto market, this is an
achievement in which our team takes great pride.
The Way Ahead for WSI & Group 1 Mitsubishi
The WSI Marketing team believes there
is still plenty more we can do to boost the Group 1 Mitsubishi rankings. As the
digital marketing playing field evolves, we upskill accordingly, keeping up
with the requirements for online excellence to ensure that our client stays at
the forefront of search-related innovation. As the Group 1 Mitsubishi offering
expands, we will continue to work in the wings to expand their online presence
and channel their marketing message to a cherry-picked demographic.
WSI was selected to build a new responsive eCommerce site and provide Search Engine Optimization (SEO) for Nature’s Hot Tub Treatment, an online store specializing in all natural products for cleaning and maintaining your spa, hot tub, and swimming pool. The new site has already gained momentum in organic search and we are working to expand this online presence with a combination of content marketing (onsite and social blogging), link building, paid advertising including Google Shopping, and email marketing.
Nature’s Hot Tub Treatment now has optimized pages based on relevant keywords for:
We have begun tracking the progress of our
marketing campaigns and reviewing the results achieved. To date, our Search Engine Optimization
efforts have yielded a 36% increase in Organic Traffic. Social including Google
My Business have improved 69%. We will measure, analyse, and report on the
ranking of each of the chosen keywords, new backlinks, traffic to the website
and much more. As our efforts continue,
we look forward to improved ranking, higher visitor traffic, and improved
We are excited about the strong beginning
to our business partnership with Nature’s Hot Tub Treatment.
For premium digital marketing services,
consult with WSI, the leader in digital marketing worldwide.
WSI Digital Marketing San Antonio has been engaged to deliver world class SEO services to Woodford and Watco Manufacturing Company for their new site FixMyDrain.com and related SimpliQuick product line. The Woodford Company has been around since the 1920’s, starting with their outdoor hydrant and faucet product lines. While Woodford Company has become the leader in hydrants and faucets, the Watco Company branch of the Woodford and Watco Manufacturing Company is today’s leader in bath drains, lavatory drains, bath stoppers, bathtub trim kits and bathtub closures.
FixMyDrain.com is a dedicated retail site for Watco’s SimpliQuick and IdealLav product lines. With the Watco SimpliQuick Tub Fix stopper you can replace your old drain within minutes without removing your old drain…no prep work, no hassle and no mess. Additionally, the Watco IdealLav is the simplest solution to quickly fix a drain stopper in a lavatory. With many finishes to choose from, you can upgrade your tub stopper and/or lavatory stopper in minutes.
The initial phase of on page SEO for FixMyDrain.com is complete and you can see examples of their optimized pages here:
The off-page optimization is ongoing for FixMyDrain.com. Our off-page program consists of on-page blogging on their BuyEagle.com retail site as well as off-page blogs posted on Blogger, WordPress, Weebly, Joomla, and Squarespace. These blog posts will have topics ranging from how to fix bathtub drains, replacing lavatory and bathroom drains, replacing overflow plates and other related blog topics.
These combined on-page and off-page optimization efforts will start to move FixMyDrain.com up in the rankings. Monthly reporting will be conducted with key leadership to keep them informed of the progress we are making.
Lead generation is the primary reason for many small
businesses to invest in digital marketing. For playground
equipment suppliers like Newton, MA based Premier Park & Play, that is
no exception. In this industry, SEO and email marketing turned out to be very
effective marketing strategies, and Premier Park & Play has again renewed
its digital marketing program with WSI.
playground equipment supplier, the Company provides state-of-the-art playground
equipment from manufacturers such as Play Mart, Superior Recreational Products,
Jambette, and Themed Concepts, creative outdoor musical instruments from Freenotes
Harmony, as well as fun interactive spray parks,
splash pads and other water play equipment from Water Odyssey and other
suppliers. Premier Park & Play
provides not only the playground equipment, but also play
equipment installation, playground
surfacing, site furnishings, outdoor shelters as well as playground design
and construction and project management. For over a decade, the Company has
built many playgrounds for schools, parks, campgrounds, apartment complexes and
daycare centers in Massachusetts, Connecticut and other parts of New England.
With the new trend in outdoor sports
and fitness equipment, the playground equipment supplier has also begun to
target recreational spaces for both adults and children in clubs, apartment
complexes and parks. It provides commercial fitness equipment such as cardio
walkers, sit-up benches, upright cycles, horizontal ladders from manufacturers
including ActionFit, Play Mart, First Team, Superior Recreational Products and
Other new product offerings include dog park equipment and
furnishings, as well as innovative outdoor furnishings such as solar-powered charging
Digital Marketing Program for Playground Equipment Supplier
We continue to provide advanced SEO for the Company. We
create new optimized web pages and update existing pages with new optimized
content. We create blog posts on a playground equipment supplier
blog on WordPress, publish playground
equipment articles on Medium, distribute play equipment blog posts on Blogger
and post on a playground supplier
blog on Weebly. We also post regularly on the Company’s social media properties
including Facebook, Google My Business, Pinterest and Linkedin. Every month, we
monitor and analyze the Company’s Google Search Results Rankings for relevant
keywords using tools including Semrush, Google Analytics and Search Console. We
adjust the SEO campaign strategy according to the results.
We send monthly email updates and promotions to target
markets including landscape architects, campgrounds, apartments, day care
centers and the Parks & Recreation Departments of cities and towns. Calls
to action buttons are included in these email newsletters to drive recipients
to the website to download product catalogs. These email campaigns produce many
good leads for the playground supplier, resulting in more projects. The Company
continuously grow its mailing lists by participating in trade show exhibitions.
We anticipate email marketing to continue to be an essential lead generation
method for Premier Park & Play.
About The WSI Touch
in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized
businesses in Greater Boston to increase their leads and sales. The company
works closely with its clients to explore their needs, goals and target markets
in order to suggest the best online solution to generate measurable results.
With offices in over 80 countries and each of them well equipped
to bring their knowledge of global digital marketing trends to your business to
achieve the best local results, you can trust WSI has the expertise, advanced
insight and power to succeed.