Perna & Abracht , LLC is a full-service law firm in Kennett Square, PA. The firm’s partners represent their clients in cases ranging from Divorce and Family Law, Business and Corporate Law, Employment Law, Estate Planning, Personal Injury, Medica Malpractice and so on.
The firm is well known in the local area but before engaging WSI, their internet presence needed some work. The website was old and outdated and did not represent the firm well. They did not show up in search results for any terms related to their areas of practice, and they had engaged different lead generation services in the past but had not been happy with the results.
Perna & Abracht engaged WSI to tackle these challenges and handle their Digital Marketing. The foundation of a strong Digital Marketing Strategy is a good website, so we addressed that issue first and foremost. The firm’s website underwent a complete makeover resulting in a modern, responsive website with intuitive navigation. The website makeover was followed by the implementation of an SEO campaign.
As part of the SEO strategy, we have optimized the website for the following key search terms –
We are writing high-quality content for the firm, to answer the common questions prospective clients have in mind before they engage with a lawyer. Besides publishing this content on the website monthly, this content is also being published at some external blogging profiles we have set up for the firm, namely – WordPress and Blogspot
Besides the blogging profiles, we are also publishing some video content on the Perna & Abracht Youtube Channel.
The Early results of the campaign show high rankings for the website in the local Kennett Square area for all the target search terms, resulting in some qualified leads. The larger Chester County area is picking up rankings gradually and we are confident that in due time, the campaign will produce strong results and consistent leads.
AthleticQuickness specializes in sports training exercises. The training helps athletes become faster and perform better in their respective sports. The sport specific training exercises are used by athletes of all ages and skill levels.
After launching a new site the next step addresses the need for online visibility and greater reach. This is being addressed by initiating a Search Engine Optimization campaign.
The SEO campaign will improve Google search rankings for specific keyword phrases by optimizing site pages for those keywords and by posting blogs and articles on popular sites such as WordPress, Blogger, and Weebley.
In addition to improving search results, content on pages will be optimized to improve the conversion rates of visitors coming to the site and becoming customers.
The following sport specific pages along with other articles and posts will be optimized for higher search rankings and conversions:
Advanced SEO services will include Keyword selection based on search volume and competitiveness of each keyword along with strategic placement of keywords on selected pages. In addition, internal linking strategies will be utilized and external posting strategies will be executed using content syndicated on the above noted popular platforms.