Perna & Abracht , LLC is a full-service law firm in Kennett Square, PA. The firm’s partners represent their clients in cases ranging from Divorce and Family Law, Business and Corporate Law, Employment Law, Estate Planning, Personal Injury, Medica Malpractice and so on.
The firm is well known in the local area but before engaging WSI, their internet presence needed some work. The website was old and outdated and did not represent the firm well. They did not show up in search results for any terms related to their areas of practice, and they had engaged different lead generation services in the past but had not been happy with the results.
Perna & Abracht engaged WSI to tackle these challenges and handle their Digital Marketing. The foundation of a strong Digital Marketing Strategy is a good website, so we addressed that issue first and foremost. The firm’s website underwent a complete makeover resulting in a modern, responsive website with intuitive navigation. The website makeover was followed by the implementation of an SEO campaign.
As part of the SEO strategy, we have optimized the website for the following key search terms –
We are writing high-quality content for the firm, to answer the common questions prospective clients have in mind before they engage with a lawyer. Besides publishing this content on the website monthly, this content is also being published at some external blogging profiles we have set up for the firm, namely – WordPress and Blogspot
Besides the blogging profiles, we are also publishing some video content on the Perna & Abracht Youtube Channel.
The Early results of the campaign show high rankings for the website in the local Kennett Square area for all the target search terms, resulting in some qualified leads. The larger Chester County area is picking up rankings gradually and we are confident that in due time, the campaign will produce strong results and consistent leads.
WSI has announced that it has recently partnered with the Heat-Timer corporation of Fairfield, New Jersey to redesign their website, increase their search visibility and implement a digital brand marketing program. The new website can be viewed at: https://www.heat-timer.com/ .
Heat-Timer® is the premier maker of advanced heating and domestic hot water controls in the USA. Their product line includes wireless, internet-based control systems and sensors, as well as sophisticated motorized valves. Heat-Timer controls are unique in the industry for their ability to learn the heating characteristics of a building and optimize boiler control for maximum energy savings.
“We chose WSI because they were the only agency really able to speak intelligently to the digital marketing of our products in the channel,” notes Vinny Clerico vice president of sales. “They bring a lot of resources and expertise to bear on problems of marketing and technology and we felt we had good roadmap for future initiatives.”
WSI Marketing Program For Heat-Timer®.
WSI was engaged to do the web design and implementation, as well as provide all the copywriting and SEO operations for the new business initiative. WSI reviewed and did extensive background research on the competitive environment for commercial heating controls and designed a custom solution that leveraged our technical copywriting, graphic design, and our ability to translate complex product offerings into simple, compelling concepts that can be used for broad marketing and brand development.
As a result of detailed competitive analysis, WSI created unique, SEO optimized page content catering to the unique and diverse product offering of the company. These custom pages and graphics developed by WSI include content for:
The marketing program that WSI has implemented for Heat-Timer® includes organic Search Engine Optimization, content marketing and social media advertising. WSI’s SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including WordPress, Weebly and Blogspot in addition to several other WSI proprietary content distribution platforms.
Call WSI for a Digital Branding Overview
For those looking to see what a truly intelligent and comprehensive marketing solution looks like, please give WSI a call today.
It was an honour to welcome Group 1
Mitsubishi to the fold in 2018, and the WSI Marketing team is excited to share
some insider info into how we went about bolstering their digital reach with
the help of best-practice SEO principles and a nimble approach to content
Meet The Client: Group 1 Mitsubishi
Our working relationship with Group 1
was established in 2008, and it has been a wonderful journey of discovery and
skill acquisition as we immersed ourselves in the intricacies of the South
African auto trade in order to provide this valued client with insight-based
solutions to their digital needs.
The Group 1 Mitsubishi dealership in
Kuils River, Western Cape was acquired during the third quarter of 2018. The
dealership is situated on the same premises as its sister dealership Group 1
Nissan, Group 1 Datsun and Group 1 Mahindra, and it only stood to reason that
they should also benefit from a similar increase in digital real estate as the
rest of the brands under this respected umbrella. That’s where WSI Marketing
The Big WSI Digital Rollout For Group 1 Mitsubishi
A preowned subsite was integrated at
the same time as the new site was launched and moving forward WSI will be
building SEO pages optimising for pre-owned Mitsubishi models and related
phrases as well. To keep things ticking over and drive even more link juice to
the site, we provide Group 1 Mitsubishi with monthly content marketing
services, on-site and off-site SEO, as well as Google Ads and remarketing
(including dynamic inventory ads on Google Ads). This includes the utilisation
of directory listings, social sharing, content syndication and blogging
platforms such as
WordPress, Blogspot, Tumblr, Weebly and Postach.io.
The Amazing Results Enjoyed So Far
SEO takes time, and we are happy to say
that our focused approach has yielded some exceptional results. Organic traffic
to the site has increased immensely, which has allowed Group 1 Mitsubishi to
use their site as a cost-effective marketing tool rather than a static
catalogue of their vehicles. In the competitive auto market, this is an
achievement in which our team takes great pride.
The Way Ahead for WSI & Group 1 Mitsubishi
The WSI Marketing team believes there
is still plenty more we can do to boost the Group 1 Mitsubishi rankings. As the
digital marketing playing field evolves, we upskill accordingly, keeping up
with the requirements for online excellence to ensure that our client stays at
the forefront of search-related innovation. As the Group 1 Mitsubishi offering
expands, we will continue to work in the wings to expand their online presence
and channel their marketing message to a cherry-picked demographic.
Twilight Homes is the largest and fastest growing New Mexico owned home builder, they build in neighborhoods that offer affordable starter, semi-custom, and complete custom homes. Twilight Homes has many options in new homes for sale. This company is the Albuquerque home builder with a vision to give buyers various alternatives in terms of location, floor plans, design features, warranties, and affordable financing options.
The Twilight Homes team help their clients to find a home in a location with good schools, nature, activities, culture and beautiful views. Twilight Homes builds new homes for sale in Albuquerque, Rio Rancho, Santa Fe, Los Lunas, and Bernalillo. Each community has many options to choose and the quality, friendly customer service you receive from Twilight Homes is impeccable.
WSI performed a robust keyword research to optimize the website, with a lot of images and pictures of different Twilight Homes. The website content is precise and informative. It gives potential clients information to make an good decisions. This mobile friendly site has already started to help with lead generation.
Large retail pharmacy chains like CVS, Walgreens and Rite
Aid have a big presence in Greater Boston, but many local independent
pharmacies are still doing well. There are many reasons why people go to
independent pharmacies for their health care needs, but the most important one
is customer service. Local
pharmacy stores are often owned and operated by pharmacists from their own
communities. They have personal relationships with the people that they serve.
They often know their customers and their families by name and truly understand
their needs. Dinno Health is one such institution.
The Company is a family-owned and operated community pharmacy services
provider in Greater Boston. Father, Ramzi Dinno, and sons, Saad and Raied, are
all registered pharmacists with strong ties to their local communities. The
family operates three independent
pharmacies, Acton Pharmacy, Keyes Drug in Newton and West Concord Pharmacy.
Monthly health care events are held in Acton and Newton, and Saad hosts a
monthly cable-access show on general health and wellness topics called “A
The pharmacy stores provide not only prescriptions, but also compounded medications and
other specialty items such as medical supplies, homeopathic remedies, and a full line of vitamins and vaccines.
Dinno Health also provides medication compounding services
pharmacy Acton Pharmacy in Acton, and compounding pharmacy Keyes Drug in
Newton, MA. Specialties include
The Company originally had separate websites for Acton
Pharmacy, West Concord Pharmacy and Keyes Drug. These are now combined into one
website under dinnohealth.com with separate pages for each pharmacy and a set
of new pages for the medical compounding services. A modern mobile-responsive
design was used and conversion forms were implemented on all key landing pages
of the website. We performed detailed
keyword research and on-page SEO has been done on relevant pages.
Each pharmacy also has its own social media site on Facebook
and Twitter with postings daily. Monthly newsletters which are focused on
announcing health-related events at the pharmacies will also include links to help
drive traffic to the website.
We will monitor the pharmacies’ web visibility progress
every month, including rankings, organic traffic, and website conversions. The
objective is to increase website traffic, drive more visitors to the stores and
increase attendance at the pharmacies’ events. We are confident that our ongoing
efforts in digital marketing will deliver exceptional results for our client.
The WSI Touch in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and
medium-sized businesses in Greater Boston to increase their leads and sales.
The company works closely with its clients to explore their needs, goals and
target markets in order to suggest the best online solution to generate
With consultant in over 80 countries and each of them well
equipped to bring their knowledge of global digital marketing trends to your
business to achieve the best local results, you can trust WSI has the
expertise, advanced insight and power to help you succeed.