Perna & Abracht Hire WSI to Help with Client Acquisition in Southeast PA

Perna & Abracht Hire WSI to Help with Client Acquisition in Southeast PA

Office of Perna and Aracht

Perna & Abracht , LLC is a full-service law firm in Kennett Square, PA. The firm’s partners represent their clients in cases ranging from Divorce and Family Law, Business and Corporate Law, Employment Law, Estate Planning, Personal Injury, Medica Malpractice and so on.

The firm is well known in the local area but before engaging WSI, their internet presence needed some work. The website was old and outdated and did not represent the firm well. They did not show up in search results for any terms related to their areas of practice, and they had engaged different lead generation services in the past but had not been happy with the results.

Perna & Abracht engaged WSI to tackle these challenges and handle their Digital Marketing. The foundation of a strong Digital Marketing Strategy is a good website, so we addressed that issue first and foremost. The firm’s website underwent a complete makeover resulting in a modern, responsive website with intuitive navigation. The website makeover was followed by the implementation of an SEO campaign.

As part of the SEO strategy, we have optimized the website for the following key search terms –

Divorce Lawyer

Personal Injury Lawyer

Estate Planning Attorney

Medical Malpractice Lawyers

Child Custody Lawyers

We are writing high-quality content for the firm, to answer the common questions prospective clients have in mind before they engage with a lawyer. Besides publishing this content on the website monthly, this content is also being published at some external blogging profiles we have set up for the firm, namely – WordPress and Blogspot

Besides the blogging profiles, we are also publishing some video content on the Perna & Abracht Youtube Channel.

The Early results of the campaign show high rankings for the website in the local Kennett Square area for all the target search terms, resulting in some qualified leads. The larger Chester County area is picking up rankings gradually and we are confident that in due time, the campaign will produce strong results and consistent leads.

This blog was originally published at https://wsipromarketers.com/blog/perna-abracht-hire-wsi/

Heat-Timer® Corporation Awards WSI Digital Marketing and Website Re-engineering Contract

WSI Digital Marketing

WSI has announced that it has recently partnered with the Heat-Timer corporation of Fairfield, New Jersey to redesign their website, increase their search visibility and implement a digital brand marketing program. The new website can be viewed at:   https://www.heat-timer.com/ .

Heat-Timer® is the premier maker of advanced heating and domestic hot water controls in the USA. Their product line includes wireless, internet-based control systems and sensors, as well as sophisticated motorized valves. Heat-Timer controls are unique in the industry for their ability to learn the heating characteristics of a building and optimize boiler control for maximum energy savings.

“We chose WSI because they were the only agency really able to speak intelligently to the digital marketing of our products in the channel,” notes Vinny Clerico vice president of sales. “They bring a lot of resources and expertise to bear on problems of marketing and technology and we felt we had good roadmap for future initiatives.”

WSI Marketing Program For Heat-Timer®.

WSI was engaged to do the web design and implementation, as well as provide all the copywriting and SEO operations for the new business initiative. WSI reviewed and did extensive background research on the competitive environment for commercial heating controls and designed a custom solution that leveraged our technical copywriting, graphic design, and our ability to translate complex product offerings into simple, compelling concepts that can be used for broad marketing and brand development.

As a result of detailed competitive analysis, WSI created unique, SEO optimized page content catering to the unique and diverse product offering of the company. These custom pages and graphics developed by WSI include content for:

The marketing program that WSI has implemented for Heat-Timer® includes organic Search Engine Optimization, content marketing and social media advertising. WSI’s SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including WordPress, Weebly and Blogspot in addition to several other WSI proprietary content distribution platforms.

Call WSI for a Digital Branding Overview

For those looking to see what a truly intelligent and comprehensive marketing solution looks like, please give WSI a call today.

This blog originally published at https://wsinetmarketing.com/wsi-heat-timer-partnership

WSI Provides Digital Stewardship For Group 1 Mitsubishi

Group 1 Mitsubishi, WSI Marketing

The Digital Makeover Of Group 1 Mitsubishi

It was an honour to welcome Group 1 Mitsubishi to the fold in 2018, and the WSI Marketing team is excited to share some insider info into how we went about bolstering their digital reach with the help of best-practice SEO principles and a nimble approach to content marketing.

Meet The Client: Group 1 Mitsubishi

Our working relationship with Group 1 was established in 2008, and it has been a wonderful journey of discovery and skill acquisition as we immersed ourselves in the intricacies of the South African auto trade in order to provide this valued client with insight-based solutions to their digital needs.

The Group 1 Mitsubishi dealership in Kuils River, Western Cape was acquired during the third quarter of 2018. The dealership is situated on the same premises as its sister dealership Group 1 Nissan, Group 1 Datsun and Group 1 Mahindra, and it only stood to reason that they should also benefit from a similar increase in digital real estate as the rest of the brands under this respected umbrella. That’s where WSI Marketing came in.

The Big WSI Digital Rollout For Group 1 Mitsubishi

As always, our aim was for Group 1 Mitsubishi to start ranking for some of the juiciest search terms pertaining to their brand as soon as possible. As such, our first course of action was to build an SEO-optimised website that placed the Mitsubishi brand name front and centre, along with phrases and search terms that relate to the sought-after Mitsubishi ASX, Mitsubishi Eclipse, Mitsubishi Outlander, Mitsubishi Pajero Sport, Mitsubishi Pajero SWB, and Mitsubishi Triton in particular.

A preowned subsite was integrated at the same time as the new site was launched and moving forward WSI will be building SEO pages optimising for pre-owned Mitsubishi models and related phrases as well. To keep things ticking over and drive even more link juice to the site, we provide Group 1 Mitsubishi with monthly content marketing services, on-site and off-site SEO, as well as Google Ads and remarketing (including dynamic inventory ads on Google Ads). This includes the utilisation of directory listings, social sharing, content syndication and blogging platforms such as WordPress, Blogspot, Tumblr, Weebly and Postach.io.

The Amazing Results Enjoyed So Far

SEO takes time, and we are happy to say that our focused approach has yielded some exceptional results. Organic traffic to the site has increased immensely, which has allowed Group 1 Mitsubishi to use their site as a cost-effective marketing tool rather than a static catalogue of their vehicles. In the competitive auto market, this is an achievement in which our team takes great pride.

The Way Ahead for WSI & Group 1 Mitsubishi

The WSI Marketing team believes there is still plenty more we can do to boost the Group 1 Mitsubishi rankings. As the digital marketing playing field evolves, we upskill accordingly, keeping up with the requirements for online excellence to ensure that our client stays at the forefront of search-related innovation. As the Group 1 Mitsubishi offering expands, we will continue to work in the wings to expand their online presence and channel their marketing message to a cherry-picked demographic.

This blog post first appeared on: https://blog.wsiwebmarketing.co.za/the-digital-makeover-of-group-1-mitsubishi/

Twilight Homes engages WSI for Website Development and Digital Marketing

Twilight Homes engages WSI for Website Development and Digital Marketing

Twilight Homes is the largest and fastest growing New Mexico owned home builder, they build in neighborhoods that offer affordable starter, semi-custom, and complete custom homes. Twilight Homes has many options in new homes for sale. This company is the Albuquerque home builder with a vision to give buyers various alternatives in terms of location, floor plans, design features, warranties, and affordable financing options.

The Twilight Homes team help their clients to find a home in a location with good schools, nature, activities, culture and beautiful views. Twilight Homes builds new homes for sale in Albuquerque, Rio Rancho, Santa Fe, Los Lunas, and Bernalillo. Each community has many options to choose and the quality, friendly customer service you receive from Twilight Homes is impeccable.

After meeting with the client, gathering information about what they do, who they want to attract and what kind of “feel” they wanted for their website redesign, we set to work on developing a comprehensive SEO optimized website.

Through extensive keyword research a site structure was developed that is not only user friendly, but also provides the thick, rich content that Google covets for its searchers.

We suggested adding pages that would explain to their “buyers”

WSI performed a robust keyword research to optimize the website, with a lot of images and pictures of  different Twilight Homes. The website content is precise and informative. It gives potential clients information to make an good decisions. This mobile friendly site has already started to help with lead generation.

If you would like to know more about Twilight Homes, follow one of our blogs on TumblrWeeblyBlogger, Medium or WordPress.

 

A Digital Marketing Program For Three Pharmacies

local-pharmacies-newton-acton-concord-ma

Large retail pharmacy chains like CVS, Walgreens and Rite Aid have a big presence in Greater Boston, but many local independent pharmacies are still doing well. There are many reasons why people go to independent pharmacies for their health care needs, but the most important one is customer service. Local pharmacy stores are often owned and operated by pharmacists from their own communities. They have personal relationships with the people that they serve. They often know their customers and their families by name and truly understand their needs. Dinno Health is one such institution.

The Company is a family-owned and operated community pharmacy services provider in Greater Boston. Father, Ramzi Dinno, and sons, Saad and Raied, are all registered pharmacists with strong ties to their local communities. The family operates three independent pharmacies, Acton Pharmacy, Keyes Drug in Newton and West Concord Pharmacy. Monthly health care events are held in Acton and Newton, and Saad hosts a monthly cable-access show on general health and wellness topics called “A Healthier You.”

The pharmacy stores provide not only prescriptions, but also compounded medications and other specialty items such as medical supplies, homeopathic remedies, and a full line of vitamins and vaccines. Dinno Health also provides medication compounding services through compounding pharmacy Acton Pharmacy in Acton, and compounding pharmacy Keyes Drug in Newton, MA. Specialties include

Digital Marketing for the Pharmacies

The Company originally had separate websites for Acton Pharmacy, West Concord Pharmacy and Keyes Drug. These are now combined into one website under dinnohealth.com with separate pages for each pharmacy and a set of new pages for the medical compounding services. A modern mobile-responsive design was used and conversion forms were implemented on all key landing pages of the website.  We performed detailed keyword research and on-page SEO has been done on relevant pages.

In addition, monthly blog posts will be written and syndicated to a home and family blog on Wordpress, a healthy living blog on Blogger, a housekeeping blog on Medium, and a family life blog on Weebly, thereby building links to the website. The Google My Business listings of the three pharmacy stores will be optimized and weekly posts will be published.

Each pharmacy also has its own social media site on Facebook and Twitter with postings daily. Monthly newsletters which are focused on announcing health-related events at the pharmacies will also include links to help drive traffic to the website. 

We will monitor the pharmacies’ web visibility progress every month, including rankings, organic traffic, and website conversions. The objective is to increase website traffic, drive more visitors to the stores and increase attendance at the pharmacies’ events. We are confident that our ongoing efforts in digital marketing will deliver exceptional results for our client.

About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.

With consultant in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help you succeed.

This post was originally published at https://thewsitouch.com/blog/a-digital-marketing-program-for-three-pharmacies/